Burger King's Marketing: Roles, Responsibilities, Environment Analysis

This report provides an analysis of marketing roles and responsibilities within an organization, using Burger King as a case study. It explores the key functions of a marketing department, including understanding customer needs, tracking trends, managing brand values, and utilizing marketing tools. The report also examines how marketing relates to the wider organizational context, focusing on Burger King's organizational structure and how it has evolved. Furthermore, it delves into the marketing environment, encompassing both internal and external factors that influence a company's ability to serve its customers. The report highlights the importance of understanding both the micro and macro environments, including demographic, economic, physical, technological, political-legal, and socio-cultural factors, in order to effectively implement marketing strategies. Overall, the report provides a comprehensive overview of the marketing function and its impact on business performance.