Analysis of Johnnie Walker's Marketing Strategies and Functions

This report provides a detailed analysis of the marketing strategies employed by Johnnie Walker. It examines the roles and responsibilities of the marketing function, including market research, promotion, and product development. The report also explores the interrelation between the marketing department and other functional units within the organization, such as human resources, finance, and research and development. Key elements of the marketing function are discussed, highlighting how they contribute to the overall success of Johnnie Walker in the competitive market. The report concludes by emphasizing the importance of marketing in promoting goods and services and achieving organizational objectives. The analysis covers various aspects like marketing environment, functional units, and their interconnections. This comprehensive report provides a valuable insight into Johnnie Walker's marketing approach.