Marketing Manager Roles and Responsibilities: Marketing Functions

This report provides a detailed analysis of the roles and responsibilities of a marketing manager within an organization. It covers key aspects such as personal management, budgeting, planning, and daily duties, including customer relationship management (CRM) and brand development. The report further explores the interrelation between the marketing department and other functional departments, such as operations, research and development, and finance, highlighting the impact of marketing strategies on these areas. It also examines how marketing managers influence pricing, product placement, and marketability, and their role in assembling marketing campaigns. The report concludes by emphasizing the importance of understanding customer needs and aligning marketing efforts with overall organizational goals. References to relevant literature are also included.

MARKETING
ESSENTIAL
P1 AND P2

INTRODUCTION
Marketing functions supports an organisation for
accomplishing its objectives.
These functions play a very important role in
gaining long term competitive advantage for the
business.

Roles and responsibilities of
marketing manager
Personal management:- Marketing
manager knows how to motivate employees to
work hard and they know when to provide
training and opportunities to encourage
employee work growth. Managers can expect
to interview, hire and the overall performances
reviews in addition to aim setting and
mentoring.

Continued
Budgeting:- As in all business money matters a
lot. A successfully marketing manager must
develop a reasonable budget for his company
and also approved by the upper management
or board of directors. Budget are usually used
in such expenses like event, promotion,
placements, marketing research and
advertising for the company.

Continued
Planning:- Every marketing department make a
plan so that it knows what to achieve and how
to be there. Marketing manager is responsible
for all aspects from planning through
execution. To keep department on track or to
run marketing cycle successfully a great
execute plan is required for the company.

Continued
Daily duties:- Marketing manager have day to
day work duties in addition to supervisory
responsibilities. Duties depend on the size of
the department and the company this might be
include brochures, motion photography, ads
and websites.

Continued
Customer relationship management (CRM):-
Customers are the source from which
management earn goodwill for his company.
In many areas and environment a marketing
manager represent his employer in media.
Brand development:- The most important duty
to be performed by a marketing manager is to
develop his employer's brand.

Interrelation between marketing
and other function
EE company has different other department that
controls its business. All the department are
unfortunately interrelated to marketing
function. In the organisation each function has
an impact on customer's need and their
satisfaction. In the marketing function, it uses
the concept of understanding of customer's
needs and employees work criteria.

Continued
 Marketing department promotes the products
and services that company produces, so there
is a need to understand about items that
organisation produces.
 With the help of marketing functions the
company can promote our products that are
produces by operational or production
department.

Continued
 Financial department is also interrelated with
the roles and responsibilities of marketing
department of EE company.
 Both function have to work together to
ensure adequate budget of the organisation.
It is very important for marketing to
understand financial condition of the
company.

Continued
 Responsibilities of HR management includes
recruitment and selections of candidates,
training of employees and selected candidate
etc.
 they focus on organisation sales team. They
promote our company towards society.
Marketing department helps HR management
teams to promote their functions to the market
area.