Regent College - HND Business Marketing Essentials Report - Term 2

This report delves into the core aspects of marketing essentials, focusing on the key roles and responsibilities of marketing functions within an organization. Using McDonald's as a case study, the report examines how marketing interrelates with other departments such as HR, IT, and Sales, highlighting their collaborative efforts. It explores various marketing functions, including customer service, market information, product development, and sales. The report concludes by emphasizing the importance of producing high-quality products and services to satisfy customers and increase company sales. References from various academic journals are also included to support the analysis. This report is a valuable resource for understanding the multifaceted nature of marketing and its impact on organizational success.

MARKETING
ESSENTIALS

CONTENT
• Introduction
• The key roles and responsibilities of marketing functions in an
organisation.
• The roles and responsibilities of marketing that are related
with organisation.
• Conclusion
• References

INTRODUCTION
Marketing can be considered as the wide term which
is described as the place where people can easily
exchange products and services in terms of money.
For this particular report McDonald's is the choose
company, who deals in hamburger and fast food
restaurant chain. This is world's most leading food
company in United Kingdom, who is famous for
providing variety of food products to their customers
in terms of gaining profit and growth.

The key roles and responsibilities of marketing
functions in an organisation.
Marketing can be considered as the philosophy of management which
states that each business organisation is focused on analysing
different needs and wants of customers who are available at market
place and valuable for generating more profit and revenue for
company. The functions of marketing plays most effective role in
taking decision which are helpful in carry out all business activities
in right direction.

Roles and Responsibilities of firm
Roles and responsibilities of marketing
functions:
 Customer services
 Market information
 Financing
 Risk Taking
 Product distribution
 Product design and development
 Packaging and labelling
 Standardization and grading
 Market planning
 Exchange functions

The roles and responsibilities of marketing
that are related with organisation.
Each business organisations are focused on attempting various roles
and responsibilities in order to achieve desired goals and
objectives. Some major departments and their roles are described
as under:
 Marketing and HR Department
 Marketing and IT Department
 Marketing and Sales Department

CONTINUE...
Marketing and HR department: Human resource can be considered as the major assets
of firm because they are most effective in performing all task and duties which are
held at work place.
Marketing and IT Department: In today's modern scenario marketing and IT
Department plays most effective role in order to performing well at market place.
Marketing and Sales Department: This is the most important department of firm
which helps in generating growth and profit for company. McDonald's use various
tools and techniques in respect of making various changes in their promotional and
selling plans.

Roles and responsibilities related
to McDonald's
McDonald's plays various roles and responsibilities at market place, in
which some are evaluated as under:
 Marketing & Research
 Product Development
 Market Segmentation
 Sales
 Communication

CONCLUSION
As per the above report it has been concluded that each business
organisation is focused on providing high quality products and
services to their potential in order to sustain them for long time.
Company is focused on producing those goods which crests value
for customers as well as organisation through increasing sales of
firm.

REFERENCES
Musibau, A.A., Oluyinka, S. and Long, C.S., 2011. The relationship between
strategic planning and the effectiveness of marketing
operations.International Journal of Innovation, Management and
Technology. 2(5). p.390.
Ogunmokun, G.O. and Tang, E.C.H., 2012. The effect of strategic marketing
planning behaviour on the performance of small-to medium-sized
firms.International Journal of Management.29(1). p.159.
P. Crick, A. and Spencer, A., 2011. Hospitality quality: new directions and new
challenges.International Journal of Contemporary Hospitality
Management.23(4). pp.463-478.
Papasolomou, I. and Melanthiou, Y., 2012. Social media: Marketing public
relations’ new best friend.Journal of Promotion Management.18(3).
pp.319-328.