Marketing Essentials Task 1: Roles and Responsibilities Analysis

This report provides an analysis of the roles and responsibilities within the marketing function, focusing on key aspects such as market segmentation, strategy planning, and marketing plan development. It explores the significance of these elements in achieving corporate goals by meeting customer needs effectively. The report also examines the wider organizational context, highlighting the interrelation of the marketing department with other functional units like finance, production, research and development, human resources, and sales. It emphasizes how these departments collaborate to ensure smooth business operations and achieve organizational objectives. Furthermore, the report discusses the importance of adapting marketing strategies to the changing needs and preferences of customers and provides examples related to Cadbury's marketing practices.

MARKETING
ESSENTIALS
TASK 1

P1 Analysis of roles and responsibilities of the marketing function.
Marketing is analysed as the most significant function which relates
with the achievement of cooperate goals through meeting and
exceeding customer needs better than the competition. It is a process of
management in which the managers accomplish the task of identifying,
anticipation and supplying customer needs efficiently and profitably.

Cont...
• Segmentation of market: At initials stage, it is an essential task
in which the managers will analyse there suitable market for the
promotion of new and existing products. Promotion of products
in appropriate market segment will support the managers in
influencing the company's target customers. In this context, the
managers of Cadbury has applied geographical segmentation in
which they have targeted some specific geographical segments
of UK in which they have found their target customers like
children's and young people.

Cont...
• Segmentation of market: At initials stage, it is an essential task
in which the managers will analyse there suitable market for the
promotion of new and existing products. Promotion of products
in appropriate market segment will support the managers in
influencing the company's target customers. In this context, the
managers of Cadbury has applied geographical segmentation in
which they have targeted some specific geographical segments
of UK in which they have found their target customers like
children's and young people.

Cont...
• Strategy planning: It is also major responsibility of marketing
function in which appropriate planning and strategy has to be
developed by the manager to increase the promotion of products in
target market. In this context, in order to increase the marketing of
products, marketing manager of Cadbury has formulated various
strategic plans and policies through which they will get a direction
to increase the promotion of their brand and development of
effective schemes through which they will be able to influence more
customers and increase the sale of products.

Cont...
• Marketing plan: After development of marketing strategies, it is
important for the manager to review the plans and designs according
to the marketing structure. It is most important responsibility in
which the managers will identify the loop holes and benefits of new
marketing policies on the sale of products in market.
• Analyse innovation needs: In this task, it is significant roles
manager to understand the needs of innovation in products by
making effective research practices and also taking the review of
customers to analyse the changes in taste of customers. In this
context, it has been analysed that Cadbury is global brand that
develops various products like chocolates, dry fruits products and
desserts.

Cont...
• Assigning task: It is also major responsibilities of marketing
managers in which they will assign the task to the employees in
marketing department and provide directions that needs to be
followed for the implementation of plans effectively. They will also
provide a complete a understanding about the new existing products
of company which are required to be promoted in competitive
market.
• Providing resources: It is also significant responsibility of
marketing function in which the managers will ensure that
appropriate budgets must be there to accomplish the activities
which are clearly defined in plans. Appropriate budgets must be
provided by managers of CADBURY to the team members so
that they can accomplish the task effectively.

Cont...
• Reviewing outcomes: After implementation of plans and
strategies, it is also essential task for managers of Cadbury to
review the follow up of procedure and plans effectively by
members and also analyse results of strategies on the firms
business operations by analysing the fluctuations in sales of
products in specific time durations. In this, the managers will be
able to analyse the needs of changes in policies through they
will achieve the goals and targets more effectively.

Cont...
• Reviewing outcomes: After implementation of plans and
strategies, it is also essential task for managers of Cadbury to
review the follow up of procedure and plans effectively by
members and also analyse results of strategies on the firms
business operations by analysing the fluctuations in sales of
products in specific time durations. In this, the managers will be
able to analyse the needs of changes in policies through they
will achieve the goals and targets more effectively.

P2 Explanation of roles and responsibilities in wider organization
context.
• Management of activities of marketing and events of
organization.
• Formulation of effective marketing strategies which the
company to overcome its weakness and remove all the threats.
• Analysing competitors policies of influencing the customers in
target market.
• Identification of needs of new and innovation in products and
services as per the requirements of customers.

Cont...
• Financial unit: In this functional unit of organizations, finance
managers will coordinate with the marketing department to analyse
the needs of resources and funds which are required to accomplish
all important tasks under marketing plan. Moreover, the managers of
organization will ensure the smooth flow of funds in order the
problems and scarcity of resources and also provides directions to
make effective utilization of resources.
• Production units: It plays a major role in satisfying customer’s
needs and wants because it is place in the company where
products are produced according to the evaluated needs.
Production manager ensures that the resources and production
operations are going on as per the market requirements.

Cont...
• Research and development unit: It is also major functional units
that plays a significant role in analysing the demands of products
and services among the customers in market. In this context, the
marketing department of Cadbury will coordinate with this
functional unit to analyse the impact of marketing environment on
the sale of products and services and firm's strategic position in
market.
• Human resource department: It is also an essential functional unit
that interrelates with marketing department to analyse the
requirement qualified employees for the completion of activities and
also provide information about the needs of training for existing
staff in marketing department.

Cont...
• Sales department: In this, the marketing manager of company
analyses the needs of consumer, evaluate competition, works
and promotes brand values, coordinate products with all the
marketing partners of cadbury, innovate new products according
market trends. Moreover, the sales manager of the enterprise
improves sales process and customer loyalty, manage marketing
budgets, calculate return on investment and define the strategic
marketing plans according to the launch of Chocolates.

Cont...
• It helps the smooth functioning of business operations within
internal and external environment of company.
• It helps in making coordination and communication between all
the functional units and provide directions to employees in order
to improve the conditions of organizations and achievement of
goals and objectives.
• It helps the team in evaluation of quantity of resources required
to manufacture products which will helps the cadbury in
attaining the needs and wants customers.
• This interrelation between the departments helps in seeking
advice and development effective strategies to decrease the
impacts competitors on marketing of products and services.

References
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Creating Marketing Magic and Innovative Future Marketing
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Cont...
• Hollensen, S., 2015. Marketing management: A relationship
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