Marketing Essentials: Roles, Responsibilities, Interrelation & Value

This report provides an overview of essential marketing concepts, focusing on the roles and responsibilities of a marketing manager and the interrelation of the marketing plan with other departments within an organization. It highlights the importance of understanding customer needs and satisfying them better than competitors, which enables producers to reach potential consumers effectively. The report details the various roles of a marketing manager, including market research, promotion, distribution, marketing information management, product and service management, and pricing, and emphasizes the importance of building a strong brand image. Furthermore, it explains how the marketing department collaborates with human resources, sales, production, research and development, and finance to ensure staffing needs are met, consumer demand is understood, supply chains are maintained, products meet market demands, and maximum profits are generated. The report concludes that effective marketing is crucial for achieving a competitive edge, increasing sales, and adding value to the firm's products and services, ultimately contributing to the overall success and brand image of the company. Students can find similar solved assignments and study resources on Desklib.

MARKETING ESSENTIALS
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Content
• Introduction
• Marketing Concept
• Roles and responsibilities of Marketing Manager
• Interrelation of marketing plan with others.
• Value and importance of marketing role in organisation
• Conclusion
• References
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Introduction
 Marketing is considered as one of the major activity in
which various strategies are applied for promoting the product
in the market.
 It helps in enhancing the brand value of the product.
 Wilkinson is one of the biggest retailer company in UK and
hence it has to apply different marketing strategy for achieving
competitive advantage.
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Marketing Concept
This concept is based on the belief that companies should
analyse customers as to make rational decisions.
It suggests that firm must analyse the need of consumers
and make decisions to satisfy them better than the
competitors.
It is one of concept that enables producers to reach to
potential consumers with the best they have.

Roles and responsibilities of Marketing
Manager
There are several roles and responsibility of marketing
managers:
 Market Research
 Promotion
 Distribution
 Marketing Information Management
 Product and service management
 Pricing
 Building brand image
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Cont...
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Interrelation of marketing department with
others
Marketing department works with every other department:
Human resource: They work together for fulfilling staffing
needs.
Sales: They work together for understanding the demand of the
consumers
Production: Marketing department assist them in maintaining
the supply chain by estimating the demand.
R and D: This unit works with marketing so as to develop
products that are in demands of the people.
Finance: They both work in relations so as to ensure that
maximum profits can be generated through their operations.
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Value and importance of marketing role in
organisation
Its value and importance can be understood in following ways:
 It helps to create brand name for the company.
 It increases pre-sale of the products on which success depends.
 It helps in fighting in the competitive environment that is
prevailing inside the industry.
 It helps in setting price that assists in attracting costumers
towards their production.
 It assist in adding value to the services and products of the
firm.
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Conclusion
Wilkinson needs to apply marketing in a effective way so as to
ave competitive edge over other by increasing the sale of the
firm's product. Marketing managers have different kinds of
roles. This departments is having its interrelation with others
so as to achieve the objectives of the firm in a better way.
Marketing is important and valuable to the firm as it helps in
adding value to the products as well as creating brand image
of the society.
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References
Leite, A.C., 2012. A importância e o contributo do
marketing de guerrilha no sucesso das marcas (Doctoral
dissertation, Escola Superior de Comunicação Social).
Malhotra, N.K., Birks, D.F. and Wills, P., 2013. Essentials
of marketing research. Pearson.
Peter, J.P. and Donnelly, J.H., 2011. Marketing
management: knowledge and skills: text, analysis,
cases, plans. Plano: Business pub., INC.
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THANK YOU
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