Analysis of Marketing Roles, Responsibilities, and Recommendations

This essay delves into the essential roles and responsibilities within the marketing function, emphasizing their coordination through the 4Ps: product, price, place, and promotion. It discusses key marketing functions such as marketing information management, distribution, product/service management, pricing, promotions, selling, and financing, highlighting their significance in achieving organizational goals. The essay further explores how these roles relate to the broader organizational context, including market research, product development, market segmentation, sales, and communication. It concludes with recommendations for firms to enhance their competitive advantage through product strategies, brand loyalty, premium pricing, and unique advertising approaches. Desklib provides access to this document and other study resources for students.

Marketing Essentials

 Roles and responsibilities in regards to
marketing function
 Duties in relation to organisational
context
 Recommendations
CONTENT

INTRODUCTION
Marketing is process by which product is available to its final
customers. By marketing awareness can be create so that
customers can know about product and services sold by company.
There are four elements of marketing.

1.1 Roles and responsibilities of marketing
function
These elements are known as 4p's. The coordination of these
elements as given below.
Improvement, selection and determination of production
Finding the prices of goods and services.
Determining the distribution channel so that they can reach to its
final consumers
Development and identify the suitable promotional strategies.

MARKETING FUNCTION

Following are the marketing functions and its roles and
responsibilities.
 Marketing information management(MIS): It is system which
help to take marketing decisions.
 Distribution(Channel Management): This is key factor in an
organisation. By this product can be reach to it final customers.
 Product ( service management): Product is another essential part
which is provided by firm to its customers
CONT..

 Pricing: This another factor which take into consideration
while providing final products to its customers.
 Promotions: Promotional is very important for firm. By this
firm can create awareness among customers.
 Selling: The main motive of marketing is to increase sales of
firm. It give more profits and growth to firm.
 Financing: Marketing is done so that company can identify
wants and needs of customers.
CONT..

P2. How roles and responsibilities are
related with wider organisational context
Following are roles and responsibilities of marketing related to
organisation.
 Market research
 Product development
 Market segmentation
 Sales
 Communication

Firm is adopting different kind of strategies. For competitive
advantage they follow product strategies. Brand name loyalty can
be created through complimentary products. Image can be
improved through premium pricing strategies. The firm can use
unique advertising to promote their products. By this more
customer reach to company to buy their products.
RECOMMENDATIONS

REFERENCES
Aaboud, M and et. al., 2017. Electron efficiency measurements
with the ATLAS detector using 2012 LHC proton–proton collision
data. The European Physical Journal C. 77(3). p.195.
Aad, G and et. al., 2012. Observation of a new particle in the search
for the Standard Model Higgs boson with the ATLAS detector at
the LHC. Physics Letters B. 716(1). pp.1-29.