Marketing Essentials: Marketing Roles & Responsibilities in EE Limited

This presentation provides an overview of marketing essentials, focusing on the roles and responsibilities of a marketing manager within EE Limited, a UK-based mobile communication company. It begins by defining the core concept of marketing as satisfying customer needs through goods and services, emphasizing the importance of predicting and addressing customer requirements. The presentation outlines the four-step marketing process: market opportunity analysis, target market selection, marketing mix development (4Ps), and managing marketing efforts for customer satisfaction. It details the marketing manager's roles in brand development, new product introduction, competitive intelligence, and pricing strategies within EE Limited. Furthermore, it explains the influence and interrelation of marketing with other departments such as production, finance, sales, and R&D, highlighting its role as a communicator and its responsibility in product promotion and maintaining market demand. The significance of marketing's interrelation with other departments, including HR, operations, and finance, is also discussed, emphasizing its importance in maintaining EE Limited's reputation and achieving its mission. The presentation concludes with a list of references.

Marketing essentials
Task A

Introduction
 This presentation includes the general concept of
marketing along with the process of marketing.
 the roles and responsibilities of marketing manager in
EE limited are also mentioned in the presentation

Concept of marketing
 Marketing concept is the idea to satisfy customer's needs in the
manner to provide those goods and services and predict the solution
towards customer's needs and comfort them.
 It is new approach and trend that remains as a task for any
organisation to achieve satisfaction of customers for product and
pull them towards products and organisation.

Marketing processes
 The concept of marketing possesses in four steps such
as; at first, analysis of opportunities in the market then
select the target market on behalf of demand of product
and its quality
 after that to develop marketing mix consists of 4ps as;
product, place, price and promotion and finally, manage
all marketing efforts regards customer satisfaction and
recognize organisation's position in market and try to
solve conflicts and complaints in accordance to customer

Roles and responsibility of marketing manager
 EE limited, mobile company of UK provides
mobile communication services.
 It offers services includes voice, messaging,
and data services, fixed voice, TV, and also
broadcasts services via telecommunication
technologies.
 Regards marketing manager, essential roles
and responsibilities for EE limited as express
as:
Brand
development
Develop pricing
strategies
Oversee new product
introduction
Competitive
intelligence

Marketing influences and interrelations with other departments
 Marketing plays role and responsibility as
communicator between EE Limited and other
departments of the company. It influences
other departments as
Finance
department
R&D:-
Sales department
Production/
operational
department
Marketing

Value and responsibility of marketing role
 The marketing department plays essential role in product promotion
and to achieve mission of EE limited at grand level.
 This department is responsible for product awareness and to
maintain demand of product in market. It has some values and
responsibilities can express as:
Define strategic
marketing plans
Producing marketing
and promotional
materials
Controlling and
managing social
media
Defining and managing
brand

Significance of marketing interrelation with other departments
 EE limited is wide spread and high quality company, which manages
its reputation through good relations of marketing with other
departments of the company.
 Its importance can understands as:
Human Resource
Management:-
Finance department
Operations
management/production
:

References
Amirkhanpour, M., Vrontis, D. and Thrassou, A., 2014. Mobile
marketing: a contemporary strategic perspective.
International Journal of Technology Marketing. 59(3), pp.252-
269.
Anche, F., Hozouri, S. and Mehdizadeh, A., 2014. An exploration
investigation on important factors influencing e-marketing:
Evidence from banking industry. Uncertain Supply Chain
Management. 2(1). pp. 49-54.
Biggemann, S., 2012. The essential role of information sharing
in relationship development. Journal of Business & Industrial
Marketing. 27(7). pp.521-526.
Bushberg, J. T. and Boone, J. M., 2011. The essential physics of
medical imaging. Lippincott Williams & Wilkins.

Thank you