Exploring Key Marketing Roles and Responsibilities: An Overview

This report provides an overview of marketing essentials, focusing on the roles and responsibilities within the marketing function. It covers key areas such as the Marketing Information System (MIS), pricing strategies (like McDonald's price bundling), promotion techniques (including digital media and advertising), selling methods (stores, online, and home-delivery), and distribution strategies. The report also examines various marketing responsibilities in an organizational context, including the interplay between marketing and IT, HR, R&D, customer service, finance, and sales departments. It highlights how McDonald's utilizes franchising for financing and innovative technologies like self-service kiosks, and emphasizes the importance of understanding customer needs and adapting to changing market dynamics. The report concludes by referencing various sources on international marketing, marketing research, and management essentials.

Marketing Essential

INTRODUCTION
• Marketing means meeting the requirement of both consumer
and marketers profitably.
• Firms uses different marketing activities which include
advertisement, promotion, public relation in order to satisfy
the dynamic needs of customer.

Key roles and responsibilities of Marketing
Function
• Marketing Information System
• Pricing
• Selling
• Distribution
• Promotion
• Product
• Financing

CONTINUE..
• Marketing Information System: MIS can be defined as a system
that gathers and distribute information to manager about dynamic
choices of consumer which will help the business enterprise to make
better decision concerned with production of various product or
services.
• Financing: McDonald's is mostly managing their financing through
Franchising. More than 45% of their revenue is generated through
Franchising which is spread all over the world.
• Marketing Planning: McDonald's are require to develop effective
marketing plan that helps in attaining their both short and long term
objective in a structured manner.

CONTINUE...
• Promotion: McDonald's is using various promotional techniques such as
digital media; they have their own facebook and instagram page where
they keeps on updating about new product or services, television
advertisement; print media etc.
• Pricing: McDonald's has use the strategy of Price Bundling in which they
combine several product together into an all-inclusive single
comprehensive package with reduced price.
• Selling: McDonald is selling their product through their stores, online and
also providing the services of home-delivery.
• Distribution: McDonald is saving their place and time utility by providing
products to end-consumer at right place and within a specified time frame.

Various marketing responsibilities and roles in
organizational context
• Marketing and Information Technology Department: . McDonald has
taken the advantage of innovative technology in the form of introducing its
own digital order platform which includes self-service kiosks.
• Marketing and Human Resource Department: In order to attain large
number of sales, firm needs to stimulate the potential buyer and for this
they are necessitate to hire talented people who possess the great command
in influencing buyers to make final purchase.
• Marketing and Research Development Department: R&D helps the
company to investigate detailed information about the potential buyer
related to its choices which is keeps on changing rapidly. McDonald's
frequently chat with their customer which gives them the benefit to
understand their consumer in a better way

Continue…
• Marketing and Customer Service Department: McDonald is satisfying
their audience by providing them what they are actually looking or desired
for. McDonald customer service department is continuously monitoring
their facebook and instagram pages.
• Marketing and Finance Department: Marketing and finance are referred
as two most important pillars of a company on which their entire profit and
revenue depends.
• Marketing and Sales Department: The main responsibility of sales
manager is provide product or services to its buyers at an affordable price
which creates value for the money spent by the target audience.

REREFERNCES
• Baack, D. W., Harris, E. G. and Baack, D., 2013. International marketing.
Sage.
• Babin, B. J. and Zikmund, W. G., 2015. Essentials of marketing research.
Nelson Education.
• Bastable, S. B., 2016. Essentials of patient education. Jones & Bartlett
Publishers.
• Brassington, F. and Pettitt, S., 2013. Essential of marketing.
• Burke, R. E. and Friedman, L. H., 2011. Essentials of management and
leadership in public health. Jones & Bartlett Publishers.

Thank-You