Marketing Essentials: Roles, Mix, Interrelationships Analysis Report

This report delves into the fundamentals of marketing, exploring the crucial roles and responsibilities of marketing officers within organizations like M&S. It covers essential aspects such as market research, anticipating client needs, and product development. The report examines the organizational context of marketing, highlighting its functions in both business-to-business and business-to-consumer environments, including public relations, events, and direct marketing. It further analyzes the interrelationship between marketing and other functional units, particularly finance and human resources. The marketing mix of M&S and ALDI is compared, with a focus on product and pricing strategies. Overall, the report provides a comprehensive overview of marketing principles and practices, offering insights into how different organizations apply marketing strategies to achieve their business goals.

Marketing Essentials

INTRODUCTION
 Marketing is based on the process that consider as primary need of
organization as it help in promoting their different product as well as service in
global marketplace.

Roles and responsibilities of marketing function
in M&S.
 Market research- it is one of the important role of Marketing officer in M&S to
conduct the survey, gathering or collecting large amount of information
regarding preference of potential client. Nowadays, it has been continuously
changing the need or demand of client as rapidly.
 Anticipating the client needs- In M&S, it is the important responsibility of
marketing officer for anticipating the requirement of potential client.
Afterwards, it can provide the better advantage that can help to meet the
demand of potential consumers in proper manner.

Cont.
 Product development and management- on the basis of research, marketing
officer in M&S has been focused on the different production process. In M&S,
Marketing officer is responsible person to find out the latest trends,
implementing appropriate product function.

Roles and responsibilities of marketing
related to the organizational context
 In M&S, various type of marketing function remains the same in both business
to business, business to consumer. In context of business, marketing function
involves public relation, event, direct marketing and advertisement. The
primary focus of marketing officer is to establish a good coordination with
different marketing function. Afterwards, it will gain more competitive
advantage in global world. It can help to M&S in achieving their business goal
and objective. Roles and responsibilities of marketing is directly relates to
their organizational context in term of internal as well as external manner.

Interrelationship between marketing and function units
 Marketing and finance- In M&S, it can be considered as marketing strategies
which are completely relevant to suitable plan in particular budget. At that
time, finance function which provide the information related budget to the
marketing department.
 Marketing and Human resources- Main function of HR department is basically
work for welfare of each and every staff members. In M&S, it can recruit or
hire the skilled candidate for handling the business activities.

Different organizations that apply the
marketing mix to marketing planning process.
Marketing Mix Marks & Spencer ALDI
Product M&S is one of the most popular retailer
brand in global world. There are various
kind of product for M&S in its marketing
mix, covering item for age group men,
women and kids. M&S offers product for
women such as jeans, shirt, and cashmere
skirt and so on. On the other hand, M&S
also offering food, wine section which
particularly sell all kind of dinner, main
courses and starters (Blythe and Martin,
2019).
ALDI has been provided the affordable
food products that are maintained the
better quality as other brands provide like
M&S. This company has been focused on
the selecting the suitable suppliers and
control the entire production process.
ALDI has provide the various options in
food and beverage items such as Fruits,
vegetables. Healthy beauty items and
clothes for men or women.

Cont.
Price M&S is basically focused on the competitive
pricing strategy that why. They can fixed the
price from medium to higher category on the
basis of premium quality. But this
organization is also follows the competitive
price as provide the various option of their
consumer in best ways. It will be changing
the price or cost of item on the basis of
seasonal aspect which always attracts more
consumers towards brand.
ALDI has focused on the pricing strategy so
that they can provide items within cheap
price and also maintain the quality of
services. on the other hand, ALDI can use
unit pricing strategy so that they can easily
give option for their consumers to compare
item with another brand.
In high competition, ALDI have tried to
below its competitors which make use of its
economies of scale in product purchasing.
Afterwards, it enable them to bargained price
and gain more profitable.

REFERENCES
 Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
 Charlesworth, A., 2020. Absolute Essentials of Digital Marketing. Routledge.

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