Marketing Essentials: Roles and Responsibilities of Marketing

This report delves into the essential roles and responsibilities of marketing, emphasizing its significance in various organizational contexts. It highlights the importance of marketing in product development, consumer service, branding, and pricing strategies. The report explores how marketing functions interact with different departments like operations management, human resources, and finance. Furthermore, it provides a comprehensive overview of marketing's impact on the overall organizational structure and its role in driving business success. The report also includes references to support the analysis of marketing functions and its application in real-world scenarios.

MARKETING ESSENTIALS

P1. ASSESS THE KEY ROLES AND
RESPONSIBILITIES OF MARKETING FUNCTION
• Marketing resides everywhere. It relates with the exchange of goods and services. By the
medium of marketing the goods and services are brought to the place of consumption.
• Marketing satisfies the needs and wants of the customer's.
• Marketing function is a role which helps a company to identify and source potentially successful
products for the marketplace they operate on and then promote them by differentiating them
from similar products.
• It is a vital part of any company.

CONT.…..
 Collecting and examining the information of market
 Designing and development of product and services
 Consumer care service.
 Calibration and grading
 Packaging and labelling
 Branding
 Pricing of the product
Therefore, these are some roles and responsibilities which marketing function performed in
every organization.

HOW ROLES AND RESPONSIBILITY OF THE MARKETING
RELATES TO THE WIDER ORGANIZATIONAL CONTEXT
 The use of marketing is everywhere.
 In every organization there are various departments.
 The role of marketing resides in every department.
 The relation of marketing with each department is discussed under.

CONT….
OPERATIONS MANAGEMENT / PRODUCTION DEPARTMENT

CONT….
HUMAN RESOURCE DEPARTMENT

CONT….
FINANCE DEPARTMENT

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Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Brady, D.L., 2014. Essentials of international marketing. Routledge.
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