This report provides an overview of marketing essentials, focusing on the roles and responsibilities of marketing functions within an organization. It explores the interrelation between the marketing department and other departments like human resources, production, customer service, and information technology, using Marks and Spencer as a case study. The report highlights the importance of marketing planning, branding, customer support, communication, and sales team support. It also discusses current and future trends in marketing, emphasizing the shift towards digitization and personalized communication. The conclusion emphasizes the importance of coordination between departments for achieving competitive advantages and long-term sustainability. Desklib offers a platform for students to access similar solved assignments and study resources.
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