Marketing Essentials: Vodafone's Roles, Functions, and Plan Report

This report provides a comprehensive overview of marketing essentials, using Vodafone as a case study. It begins with an introduction to marketing and its importance, followed by an exploration of the key roles and responsibilities of the marketing function, including campaign development, customer relationship management, and brand management. The report then examines the interrelationship between the marketing function and other departments, such as human resources, IT, production, and finance. A detailed analysis of Vodafone's marketing function is presented, including a SWOT analysis to evaluate its internal and external environment. The report then compares Vodafone's marketing mix with that of Verizon, highlighting differences in product offerings, pricing strategies, and distribution methods. Finally, the report concludes with a discussion of the marketing plan, including its formation and analysis. The report emphasizes the importance of effective marketing strategies for achieving organizational goals and objectives in a competitive market.

Marketing essential

Table of Contents
Introduction:.....................................................................................................................................1
Lo1:..................................................................................................................................................1
P1: provide the key roles and responsibilities of the marketing function:............................1
P2: international between the marketing and other function:................................................2
M1: analyse the role and duties of the marketing:.................................................................4
M2:Analyse the interrelationship between various function in the organisation:................4
Lo2:..................................................................................................................................................5
P3” compare the way in which different organisation apply the marketing mix to the
planning process:....................................................................................................................5
M3: evaluate different tactics applied by the organisation to achieve the objectives:...........8
LO 4:................................................................................................................................................8
P4: produce the marketing plan for the organisation..............................................................8
M4: analysis the marketing plan formed for the company:...............................................10
Conclusion:....................................................................................................................................10
References:.....................................................................................................................................11

Introduction:
Marketing essential refers to the process where the goods and services are exchanged for the
value in the market place. it is concerned as the important part of the organisation as it help the
entity to deliver the good in the market and attract more customer to the organisation goals . with
the help of the proper marketing plan the organisation are able to have more customer and earn
their loyalty by offering the good product and service in the market. the technology helps the
organisation to reach out the larger number of audience in the market and offer their good and
earn the desire profits. Under this report, the Vodafone which is multinational company having
headquarter in the UK market and offer their product at the international market . further
discussion will on the role of the various kinds of marketing function and their international
with the other department in the company and make the proper marketing plan.
Lo1:
P1: provide the key roles and responsibilities of the marketing function:
The effective marketing which include the various practice provide the organisation a way to
create the awareness among the market about their goods and service so that customer can
purchase the good in the market and fulfil their needs and wants . with the reference of the
Vodafone the different kind of marketing function are sated as below:
Development of the marketing campaign : with the campaign the organisation are able to
place their goods in the productivity market where customer can buy them. It is important for
the organisation to make the effective marketing strategies to have proper campaigning so the
customer are aware about the good s which are provided by the company in the various market
places. This will helps the company to increase their sale in the market and enhance their
market share in the industry . (Bünte, , 2018)
Identifying the needs and wants of the customer : here the organisation focus on finding the
needs of the customer which helps them to generate the more profits for the company. In the
reference of the Vodafone organisation offer roles to its employee to examine the demand of the
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customer so that goods can be produce accordingly and achieve the profits margin in the long
run.
Effective CRM: the customer relationship management is a process where the organisation are
able to have effective relationship with the customer so that they can become the loyal client of
the organisation. here the company make strategies to improve the relation with the client at
the market so that they can capture the targeted sector in the proper manners.
Advertisement and publicity : marketing function are include the promotion activities of the
goods and service of the organisation so that audience get the information about the product and
its feature which can satisfied the need of the client from time to time . Vodafone company
advertise its good in the market with the help of social media which attach more customer.
Marking profits : the role and duty of the marketing function to attach more customer by
using innovative ideas which helps the organisation to sell the good in the market and make the
effective profits and provide the service which add the value to the goods. (Baker and Saren,.,
2016. )
Brand management : with the effective marketing function the organisation are able to build
the brand image in the market which helps in creating the positive image about the company in
the mind of the customer and increase the sale in the long run.
Risk taking: it is a important role of the marketing function as it helps in taking the calculated
risk where the organisation sale the good and service which are demand by the customer but
the hope that customer will use it and like is as well. (SHUKL2016).
P2: international between the marketing and other function:
In the organisation the marketing function are helpful in building the effective relationship
among the other function in the management level so that all, the department are working in
the proper manner and achieve the desire organisation objectives in the most effective and
profitable manners. the strategy helps the organisation to have more customer in the target
sector so that share in the market of the company can be increased to next level. In the context
of the Vodafone organisation marketing function have coordination with the other function
which are stated as below: (Cooper, C 2016)
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Marketing and human resources management : the human resource department have a
essential function which include the hiring and selection process of the applicant for the vacant
position in the organisation so that company have enough number of the employee who can
perform the task in the better manners. there is effective relationship among the human resource
and marketing department as HR recruit the employee for the marketing function and look
after their well being in the management . it is duty of the human resource department to fill
the vacant post in the organisation so that all the task are finished within the set time period.
Marketing and information technology : the Vodafone organisation have proper balance
among the marketing and technology department which work to achieve the organisation gaols
and objective in the most effective manner . the IT department make sure the marketing section
are using the advance technology to perform its duties in the most profitable manner and which
helps them to focus on achieving the organisation objective in the proper ways. (Eng., 2017)
Marketing and production and operations: here the organisation have production&
operation department which helps in making the desire goods and service of the organisation on
time and marketing section advertise these good in the market so that clients aware about the
new good and use them to satisfied their wants in the time period. the Vodafone organisation
have productivity operations management which helps them to perform best in the market
places.
Marketing and fiancé : to make the marketing strategy the organisation require the budget
which helps them to determine the cost of the product in the proper manners. this budget
include the cost which will be incurred to make the product , what will be the net profit margin
and branding cost and various another cost which are included in making the plan . the vodafone
organisation have finance department which make the proper budget for the marketing and
other department so that function can be performed within the set time period and in the most
effective manners. (Fletcher, , 2019. )
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M1: analyse the role and duties of the marketing:
The marketing have very important function in the organisation and helps in achieving in
desire results in the most effective and productivity manners. here the marketing function have
various roles and responsibilities which helps in achieving the organisation goals and objective
within the set time period.
The SWOT analysis helps in examining the internal environment of the Vodafone organisation
so that effective results can be seen in the company in the long run,
Strength : here the Vodafone organisation have effective good which helps them to capture the
market in the profitable manners and helps in having the more customer towards the organisation
product and services.
Weakness : the organisation are not able to examine the competency present in the market
place which harm their performance and affect the production process and delay the profits
margin in the organisation.
Opportunities : here the Vodafone company have lot of opportunities where they can offer the
goods and service in the effective manner in the market and can expand their business at the
international market places. the organisation can offer the different kinds of gods which helps
increasing the sale in the targeted market places. (Gummerus,, 2015
Threads: here the organisation face various kind of issues which can harm the productivity of
the organisation in the targeted market places. the company are not able to examine the threads
which are present in the market place and affects the organisation performances.
There are various another methods to examine the marketing function of the organisation and
provide the effective strategic which helps the company to expand and grow their business at
the international market places.
M2:Analyse the interrelationship between various function in the organisation:
The Vodafone organisation have effective relationship with different department in the
management level of the organisation and marketing function have important and essential
relation with the another function in the company with the HR department and information
technology and finance department so that systematic flow of information can be followed in the
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organisation and every function are performed according to their requirement in the
management and helps in achieving the desire results in the proper and efficient ways .it is
important to have cooperation and coordination in the every function and with each other so
that task can be accomplished within the set time and with the effective purpose in the
organisation. the marketing function have relation with the every department in the company
which helps in focusing the task in the proper manner and achieve the goals and objective as
per set rules. (Nirschl, and Steinberg, 2018
Lo2:
P3” compare the way in which different organisation apply the marketing mix to the planning
process:
The marketing mix: it refers tools and technique which helps the organisation to produce the
goods which are in demand in the market place and promote them in the market so that
customer can purchase them and organisation can earn the desire profits in the market . marking
mix is mixture of the various element which are used by the organisation to place their goods in
the various location.. (Shaw,., 2016.) ) marketing mix of the Vodafone and Verizon
communication
Basis Vodafone Verizon communication
Product It is defines as the good which are
provide by the organisation in the target
market which helps in obtaining in the
desire profits in the company. The
organisation place their goods and
service in the market after examining
the demand of the customer and their
needs..
Under this version organisation are
able to provide the offer the
important good in the form of
portable mobile charger and tablet
and other goods. in the market
which helps the company to make
more money in the international
market places
Price : It refers to the amount at which
organisation offer its product and service
This company provide the goods and
service at the reasonable price so
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in the market and customer buy the goods
at that price. It include all the cost which
are incurred in making the product such
as production cost, promotional and
adverting cost and packing and other cost
which define the price of the good which
are charged form the customer. it is
amount which wants to satisfied by the
customer as well as for the organisation
so that product can be sold and company
are able to earn the profits margin . the
price of the organisation are high as they
use the good quality of material in their
goods which also attach more customer
to the company goods.
that customer can purchase them and
they can give competence to the
another organisation . some of its
goods are high priced which make it
different form the other company
goods . they charge high price from
their premium good as they are
known for their quality. (Pappas,
2017)
Place : It is concerned as the place where the
organisation place their goods and
service so that customer can easily reach
out to the company products. The brand
image of the Vodafone is very high in the
target market place and provide wide
range of the goods to the customer. the
Vodafone started from the London then
expand to the Asian and other parts of the
global market .
The Verizon company have various
other distribution channel which
helps them to have more customer to
their organisation. the goods and
service of this company are available
across the global market . the good
of this Verizon are provided in every
part of the market which helps in
creating more customer and which
leads to more return to the
organisation in the long run.
Promotion It refers to have effective marketing and
promotional strategies which helps in
having more customer towards the
company goods , these strategies are
formed by the senior manager which use
This organisation have various
mode to advertise their goods such
as BTL, ATL and another digital
strategies which helps the company
to create awareness among the
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proper financial amount to make effective
police. It is most important part of the
marketing mix as the organisation
product get success in the market . it also
helps in creating more brand name in the
market and uses the promotional
activities to have client at various
location . the organisation have various
mode such as advertisement and social
media to capture the customer minds.
targeted clients . the company use
the vernacular communication where
the promotion in done in the local
language so that every people are
knowing about the goods and service
they offer in the various location.
Physical
evidences
It refers to the place which are in
tangible form where the customer buy the
good of the organisation . the Vodafone
company have huge investment in the
physical evidence to have more clients .
(Rowley,, 2016. )
The organisation are having the
attractive packing for its goods
which helps in having more
consumer and also offer the product
in different shape and size in the
market place.
Process The customer wants and desire keeps on
changing from time to time so company
have to add various new feature to the
product and service. The Vodafone
organisation apply the new ideas and
innovative good to have attract more
client to the organisation goods.
The Verizon organisation make
use of effective technology which
helps them to perform better in the
market places. here the manager of
the company focus on having the
proper allocation of the resource so
that they can reduce the wastage in
the process.
People It is essential part of the marketing mix,
as the organisation produce the good
according to the needs of the people
which are present in the targeted market
location. the success of the product
depends on how the organisation are
The Verizon company give
important to its customer and its
employee as they helps in achieving
the desire results in the proper
manners and offer the better goods
to the people.
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capable to having more consumer to its
good by having proper promotional
policies.
M3: evaluate different tactics applied by the organisation to achieve the objectives:
The Vodafone organisation uses different tactics to achieve the desire level of profits in the
market places and building the brand image in the various location so that they can expand their
business at the international market places. these tactics helps the organisation to improve the
goodwill in the front of the customer as well as retain the existing customer to the organisation
goods. The Verizon company uses the marketing tactics which helps in increasing the number
of the customer in the market and provide them different kinds of good with the change in their
good from time to time.
LO 4:
P4: produce the marketing plan for the organisation
Marketing plan: it refers to the written document which include the strategies which are used
by the organisation to improve their performance in the market and increase the profits margin
of the company in the long run. it also shows the way to launch new product and service and
have larger number of clients in the market.
Overview of the organisation: Vodafone company is the one of the multinational
organisation and provide the various kinds of service (Perreault, ., 2018)
Mission: the organisation mission is to provide the good quality of product and service to ist
customer and retain them for longer period of time.
Vision: its purpose is to become the biggest organisation at the global market .
Objective : the company focus on having more sale in the next quarter.
SWOT analysis :
Strength Weakness
 The Vodafone organisation have good  The organisation have issues in
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goodwill in the market which helps
them to take the competitive advantage
 With the effective promotional strategy
the organisation are able to have
targeted market capture in time.
investing into the research and
development department which affects
their market place in the wide range of
location.
Opportunities Threats
 With the change in the tread in the
market ,the organisation have change to
provide new good to the customer and
expand their business at the global
market place.
 In the market , there are huge
competition which can affects the
profits margin of the company. And
there are other company offer in the
same product also create the problems.
Strategies:
Segmentation: here the Vodafone organisation make the segmentation of the whole market into
small segment according to the demographic and behavioural factor of the customer . the
consumer are divided based on their disposal income and age and region and the organisation
target the age group of 22 to 50 years and offer the good and service. (Pike, 2015).
Targeting : the organisation also focus on having sugar free goods to its diabetes clients ,
Positioning: the Vodafone organisation uses different promotional items to advertise its good
such as print and social networking and another modes.
Action plan: according to this plan, the organisation make the proper budget for the various
years so that they can invest properly and get the result in time .
PARTICULARS 1st Year 2nd Year 3rd Year
Initial savings 9000 11500 16000
Borrowings 8500 7500 8000
reserved Earning 4500 8000 11000
TOTAL 22000 27000 35000
advertising spend
Promotional expenses 6000 9000 11500
public relations 5000 9500 11500
allocation spending 4000 10500 7000
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TOTAL 15000 30000 30000
M4: analysis the marketing plan formed for the company:
The organisation make the proper plan which include the different things such as the objective
and purpose of the organisation and their mission and vision statement which needs to be
accomplice with the organisation objective . then segmenting the market and make targeting
and position strategies which helps the company to make grow plan for the company in the
long run. ( Purvis, 2016. )
Conclusion:
According to the above discussion , it can be stated that marketing is essential part of any
successful company in the market . the organisation have roles for the marketing section which
are important and helps in achieving the profits in the long period. the different department of
the company are interlinked with each other and marketing mix helps the organisation to place
their good in right market and earn the profits and making the marketing plan also helps the
company to achieve the goals within the set time period.
References:
Baker, M.A. and Magnini, V.P., 2016. The evolution of services marketing, hospitality
marketing and building the constituency model for hospitality marketing. International Journal
of Contemporary Hospitality Management.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Bünte, C., 2018. Künstliche Intelligenz–die Zukunft des Marketing. Springer Fachmedien
Wiesbaden.
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