Marketing Essentials Report: Functions, Interrelation, and Strategy

This report provides a detailed analysis of marketing essentials, covering key roles, functions, and their interrelationship within a business. The report begins by outlining the core concepts of marketing and its significance. It then delves into the specific roles and responsibilities of marketing, including market research, marketing communication, and brand management. Furthermore, the report explores the interrelation between marketing and other functional units such as finance, production, operations, customer service, and sales. The report also discusses the importance of the marketing manager in coordinating these departments to achieve business objectives. Finally, it concludes by emphasizing the integrated nature of marketing activities and their impact on achieving business goals. The report provides a comprehensive understanding of the marketing process and its role in a business.