Evaluating Marketing Function and its Interrelation with Tesco Units

This report provides a comprehensive analysis of the marketing function within Tesco, focusing on the key roles and responsibilities of the marketing team and how they contribute to the company's goals. It examines market research, competitor analysis, and product testing as crucial marketing activities. The report also explores the interrelationships between marketing and other functional units such as HR, production, finance, and sales, highlighting how marketing supports these departments. Furthermore, it evaluates the key elements of the marketing function, including product, price, place, and promotion, and their interconnectedness with the broader organizational context. The report concludes by emphasizing the vital role of marketing in Tesco's success. Desklib offers a range of study tools and solved assignments for students.

MARKETING ESSENTIALS
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CONTEXT (TESCO)
 TESCOStores Ltd. Is British supermarket retailer
company who are selling products like grocery, general
merchandise and also provide financial services.
 This company was founded in 1949 and till now they are
having 631 locations.
 They are selling their products in Britain but their future
plan is to expand their business in international market.
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INTRODUCTION OF
MARKETING
 Marketing is the process of advertising the product of an
company and aware people about their product and
services.
 The term scope of marketing can be understood in terms
of the functions of the marketing manager. The major
purpose of marketing manager is to generate revenue for
the business by selling goods and services to the
consumers.
 Marketing is an important part of the TESCObecause it
helps them to identify their customers.
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P1:Explain the key roles and responsibilities of the
marketing function
 Marketing team of create higher value for an company
because they are having key roles and responsibilities to
do for an organization. Marketing team of the
TESCOcompany also have some important role such as
market research, listening to the customers needs, and
they also help to improve the sales process and
customers.
Market research
 Marketing of the TESCOcompany is responsible to
identify the new market where they can expand their
business and take competitive advantages. Marketing
team play their role by visiting the markets, and they
collect the information about the markets where company
is thinking to expand their business. They try to find what
are the availability of the resources, location for the 5

APPLICATION AND ANALYSIS OF MARKETING ROLE ON
TESCO(M1)
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• Marketing team have various roles which helps TESCOto achieve
their goals and objectives in the business.
• Marketing role in the TESCObusiness is to analyse the competitors
in the market where they are operating their business. It can be
beneficial for the TESCObecause they can able to measure the
reaction of their Competitors when TESCOlaunch any new product.
• Competitors analysis helps to identify the weakness of the other
companies and TESCOcan take comparative advantages. Marketing
also test the TESCO's new product before their launching in the
market. They run survey and test on some particular group and take
review about their product and services, so they can develop more
better.

P2: Explain how roles and responsibilities of marketing
relate to the wider organisational context
 Marketing is not only limited in smaller area of the organization but it is also interconnected
with the other function of the TESCOcompany and provide them necessary help to achieve
their departmental objectives. Here are interrelationship between marketing and other essential
organizational function.
• HR Function with marketing -Marketing department helps Hr department in recruitment
process. Sometime they take the helps of the marketers of the TESCOcompany to identify the
skilful employees who can work for them.
• Marketers gain the knowledge of whole market, and they knowledge they can get skilful
employees. In an advertisement also marketers only advertise the job post made by the Hr
manager.
• They advertise the job requirement on the various platforms and recruit candidates who are
eligible for the job and fulfil the criteria of the job. 7

M2 Analyse the significance of interrelationships between
marketing and other functional units of TESCO
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• All of the departmental function are interrelated with marketing.
Without marketing function company cannot be successful in the
business an they will not able to sell their product to the customers.
• Marketing in Hr Help to advertise Job post in various internet or social
media platforms. Marketing in production- provide information related
to the customers needs and demand. Marketing in finance- provide
information related to the finance sources. Marketing in sales- Create
relationship with customers so product can be sell.

D1Critical analysis and evaluation the key elements of the
marketing function and how they interrelate with other
functional units of an organisation
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• Key elements of the marketing functions are companies product,
price, promotion and place.
• Product- Role of the marketing is to introduce product to the
customers in the market and convene them to buy.
• Price- product prices are decided according to the satisfaction level
of customers.
• Place- Marketers find the place where company can get desired
customers.
• Promotion- marketing team advertise product in the market
thorough social media and other marketing techniques.

CONCLUSION
 As per the PPT it has been covered the role and responsibility of the marketing
function and how they helps TESCOcompany to achieve their goals and objective in
the business.
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REFERENCES
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