Analysis of Marketing Roles, Responsibilities & Functions at Tesco Plc

This report examines the crucial roles and responsibilities of marketing functions within an organization, using Tesco Plc as a case study. It details key functions such as product distribution, design, customer service, market research, financing, risk-taking, packaging, and market planning. The report also explores the roles and responsibilities of marketing in relation to other departments like HR and IT, highlighting how these collaborations contribute to profitability and brand awareness. Specific roles at Tesco Plc, including product development, marketing research, market segmentation, communication, and sales, are analyzed to demonstrate how the company effectively manages its marketing activities. The conclusion emphasizes the importance of market research in understanding customer preferences and the overall goal of achieving brand awareness and sustainable growth.

MARKETING
ESSENTIALS

CONTENT
 Introduction
 The key roles and responsibilities of marketing functions
within an organisation.
 The roles and responsibilities of marketing that are
related with firm.
 Conclusion
 References

INTRODUCTION
Marketing can be considered as the place where
various marketing activities are held at large level
and exchange goods and services in terms of money.
Marketing can be evaluated as the combination of
various activities that has a huge impact on
organisational performance. Promotion, sales,
purchase, public relation and marketing campaign
are some important tools of marketing. Tesco Plc is
a chosen company for this particular report.

The key roles and responsibilities of marketing
functions within an organisation.
Marketing function play effective role which
are evaluated as under:
 Product distribution
 Product design and development
 Customer services
 Market research
 Financing
 Risk Taking
 Packaging and labelling
 Market planning

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Product Distribution: It is required for firm to distribute their products to the
final buyers in order to satisfying their needs and wants.
Product design and development: In this modern scenario large number of
people are attracted towards the design of products rather than their quality
and price, so firms are focused on developing attractive products in order
to enhancing their sales and revenue at market place.
Customer services: It is the fundamental function of marketing as buyers are
the most important element of market who can be evaluated as the king for
whom all business firms are putting various efforts to satisfying needs.

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Market Research: This can be described as the most essential tool which is used
by firm to determine and collect valuable data and information with the help of
various research activities in respect to identify the present needs and wants of
customers at market place.
Financing: This can be considered as the most important function of each firm to
make proper arrangement of capital and funds in respect to carry out all
business activities in right direction.
Risk taking: This can be evaluated as the most essential function of marketing
which plays effective role within an organisation.

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Packing and labelling: This is an effective element of marketing that
plays most important role in providing high quality and featured
products to their buyers.
Market planning: It is the fundamental responsibility of organisation to
make proper plan in respect to handle their business activities in right
direction.
Exchange functions: This is a most important tool of marketing through
which firm is able to promote their brand and products at market place
which are more effective in nature to gaining attention of customers.

The roles and responsibilities of marketing that
are related with firm.
Some effective departments are evaluated as under which work
together for generating high profit and brand awareness among
people:
Marketing and HR Department
Marketing and IT Department
Marketing and Sales Department

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Marketing and HR Department: Tesco Plc has various departments and company is
concern on managing their all resource at work place in respect to rendering high
quality and high featured products for fulfilling the needs of potential buyers.
Marketing and IT Department: In this modern and competitive era marketing and IT
Department plays efficient role in respect to performing high range of business
activities in well planned manner.
Marketing and Sales Department: Tesco Plc apples various tools and techniques in order
to creating various changes in their promotional and selling plans, so awareness can be
created in effective manner. As a large British company Tesco Plc has large number of
outlets which are performing various business functions at different geographical areas.

Roles and responsibilities related
to Tesco Plc.
Tesco Plc perform various roles and responsibilities at
market place, in which some are described as
below:
 Product Development
 Marketing & Research
 Market Segmentation
 Communication
 Sales

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Product Development: It is an essential function that needs to be performed by
each business organisation at the time of introducing new and innovative
goods at market place.
Marketing and Research: It is most important factor for organisation in relation
to evaluating the position of firm or its offered products at market place.
Market Segmentation: This is the most effective strategy, used by an
organisation in categorised various marketing functions in various
department which perform different activities.

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Communication: This plays an important role in transferring all relevant data
and information within the business organisation. The manager and higher
authority is focused on implementing efficient communication among all
department in order to carry out business activities in right direction.
Sales: The major purpose of each business organisation is to enhancing their
sales as at market place. Tesco Plc putting their effective efforts for
generating high brand image as it cause high profit and also helps in
sustaining customers and clients for long run of business and its activities.