Marketing Management at EE Limited: Roles, Trends and Interrelation

This report provides a comprehensive overview of marketing essentials within the context of EE Limited. It introduces the concept of marketing, highlighting current societal trends and future trends based on digital marketing methods and mobile technology. The report outlines the marketing process at EE Limited, encompassing situational analysis, marketing strategy, marketing mix decisions, and implementation and control. It details the key roles and responsibilities of a marketing manager, including market research, strategy setting, customer relationship management, and identifying new business opportunities. Furthermore, the report explains how marketing influences and interrelates with other functional departments such as finance, production, research and development, and human resource management. The values and importance of the marketing role are emphasized, focusing on managing strategies, communication, brand image creation, and boosting sales volume. The significance of effective interrelationships between different functional departments is also addressed, highlighting benefits such as improved information sharing, decision-making, and pricing decisions. The report concludes by referencing various academic sources to support its analysis and findings. Desklib provides access to similar solved assignments and past papers for students.

TASK 1
Marketing Essential

Introducing the concept of marketing including
current and future trends
The marketing is the philosophy by which an
organization can study the needs of its
customers and then take several course of
actions to satisfy those needs better than the
rivals.
From the establishment of the business to the
present time, this framework has been changed
with the time.
In modern era, EE Limited has developed strong
marketing plans and strategies to identify the
customers’ requirements.

Conti....
Societal concept is the current marketing
trend.
Apart from this, future trends of marketing
will be based on tools and techniques. These
will be digital marketing methods, mobile
technology, online marketing etc.

Overview of the marketing process
For EE Limited, marketing process is as
follows:
Situational analysis
Marketing strategy
Marketing mix decision
Implementation and control

Explaining the key roles and responsibilities of the
marketing manager at EE Limited
Carry out market research: conducts a
proper market research to gain a clear
understanding of what the consumers are
really want or expect from the company side
related to services or products.

Conti....
Setting of marketing strategy: responsible
for developing marketing strategies to
promote the existing and new services in the
marketplace.
Customer relationship management:
collects the information about the customers
and prepare a survey to determine whether
the end users are satisfy with cited firm
mobile communication services or not.

Conti...
Determining new business opportunities:
becomes easy to analyze the buying
behaviour and pattern of end users in various
situations.

Explaining how roles and responsibilities of marketing influence and
interrelates with other functional departments of EE Limited
In this context, the role and responsibilities of
marketing inspire other functional
department of cited organization is as
follows:
Finance
Production or operational
Research and development
Human resource management

Addressing the values and importance of the
marketing role in the context of EE Limited
By considering this, the values and
importance of marketing role in the context
of EE Limited is as follows:
Managing and changing strategies
Good communicator
Creating good brand image
Boost up sales volume

Emphasising on the significance of having effective interrelationship
between different functional departments of EE Limited
It delivers various benefits to the firm in
terms of improve sharing of information,
decision making process, pricing decisions
etc.
By effective coordination and cooperation
between all functional areas of EE Limited, it
will deliver the significance benefits to the
business.

References
 Siebert, S. and Costley, C., 2013. Conflicting values in reflection on
professional practice. Higher Education, Skills and Work-based
Learning. 3 (3). pp.156 – 167.
 Tadajewski, M., 2012. History and critical marketing studies. Journal
of Historical Research in Marketing. 4 (3). pp.440 – 452.
 Teare, R., 2011. The role of action learning in personal, professional
and business development. Worldwide Hospitality and Tourism
Themes. 3 (1). pp.60 – 65.
 Thompson, K., 2003. The Philosophy of Management. Psychology
Press.
 Toedt, M., 2014. The Development of a Response-Function for
Customer Relationship Marketing. International Journal of Business
and Management. 2(2). p.105.
 von der Heidt, T., 2015. Concept maps for assessing change in
learning: a study of undergraduate business students in first-year
marketing in China. Assessment & Evaluation in Higher Education.
40(2). pp.286-308.
 Vos, L., 2014. Marketing simulation games: A review of issues in
teaching and learning. The Marketing Review. 14(1). pp.67-96.