Zara: Marketing Function Roles, Interrelationships Report

This report provides an analysis of the marketing function, focusing on the case study of Zara. It delves into the roles and responsibilities of the marketing department, emphasizing customer satisfaction, trend and competitor analysis, and both business-to-customer (B2C) and business-to-business (...Read More

Marketing
Essential

Cover Content
• Introduction
• Roles and responsibility of marketing
Function
• Interrelationship between marketing
departments
• Conclusion

INTRODUCTION
Marketing introduces to activities undertaken by an
organisation to promote the selling or purchasing of
a product or service. It includes advertising,
promoting, selling and delivering of goods to
customers or other enterprise. For this project,
ZARA is chosen retailer based in Arteixo.

Roles And Responsibilities
Of The Marketing
Function.
Customers satisfaction: This factor for the business of
ZARA will play a vital role as the firm is operating their
business depending upon what their customers exactly
wants and how their needs for that particular product can
be satisfied.

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Analysis of trend and competitor: As the business of
Zara deals in manufacturing of clothing so that are
infinite number of the competitors available.
Business-to-customers: One of the main role of
marketing is to provide accurate information about the
products and service to the customers.

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Business-to-business: It is another form of marketing
which play vital role in the growth and success of
ZARA.

Role Of Marketing Department In
The Context Of Organisation And
Environment:
There are diverse role and responsibilities associated with different
marketing departments in the organisation in order to satisfy their
customers. Marketing within the association plays an essential
role by supporting the firm in fostering a string and healthy
relationship with the client so that the exact needs and demands
of the customers can be identified in an effective manner.

Role of Marketing Function
Product designing: It is considered as the important role of
marketing department. They have to formulate the design of the
particular products which will aids respective organisation to
grab the attention of several clients and influence then effectively
and efficiently.
Promotion: This also considered as the essential role of marketing
department. This involves publicity, advertising and sales
promotion. So, within respective firm the marketing department
role is to promote their products or services effectively into
marketplace through modern methods.

Role Of Marketing
Department In The Context
Of Organization
Marketing & HR department: It is the one of the department of
ZARA within are inter-related with each other.
Marketing & Finance Department: In any of the business
organisation, marketing department and finance department
plays the crucial role for attaining the goals of a company.

Role of Marketing in context
of environment
Marketing strategies: One of the main role of marketing
is to deficits the effective development of marketing
planning and strategies for the ZARA.
Monitoring of marketing environment: The process of
marketing have essential role and responsibility in the
identification of effective developments within
marketing environment.

Importance Of
Interrelationship Between
Departments
Therefore, interrelationships between all departments have
positive impact on business success and growth of ZARA. It
will further assist an enterprise in its success and development
in customer's mind as well as in marketplace also.

Importance of interrelationship
Interrelationship is essential because it he;p in
identifying the relation among different function
and that how they help to different functions to
run and operate the business of the company. Fo9r
example, finance function provide fund to
marketing function to promote its products and
services.

Conclusion
Marketing plays a vital role in attracting large number of
customers towards the product. By studying current trends
firm is bale to satisfy customers needs. Along with
interrelation among the various departments is examined so
that necessary improvements can be done for better outcomes.
Various roles of marketing with B2C and B2B is analysed so
that business can grow accordingly.

References
Dumitru, A., Motoi, A. and Budică, A., 2016. The Financial Communication and
Financial Communication Strategy. Globalization and National Identity. Studies
on the Strategies of Intercultural Dialogue. pp.445-458.s
Garcia-Gonzalez, D. E., 2016. Reflections on Peace from Interculturality. Peace and
Conflict Studies, 23(1), p.1.
Indrawati, H., 2019. How to maintain sustainability of micro and small entreprises of
crispy oil palm mushroom: A case study in Riau Province. Journal of Science
and Technology Policy Management. 10(2). pp.431-456.

Thank you