Marketing Essentials Presentation: Sainsbury Case Study - Analysis

This presentation offers a comprehensive overview of marketing essentials, focusing on the UK-based supermarket Sainsbury. It begins with an introduction to marketing concepts, followed by an explanation of the marketing process. The presentation then details the role and responsibilities of a marketing manager within an organization, highlighting the importance of product development and the interrelation of marketing with other functional departments. It emphasizes the value and importance of marketing in a dynamic business environment. The presentation concludes by summarizing the key points and highlighting the significance of inter-departmental coordination for achieving organizational goals. References are also included.

Marketing essentials

 Introduction
 Introduction to concept of marketing
 Marketing Process
 Role and responsibility of marketing manager
 Interrelation of marketing with other functional department
 Value and importance of marketing
 Conclusion
Table of content:

This presentation is based on marketing essential and reflects the importance of marketing in success and
better promotion of an organization. The company selected for this PPT is Sainsbury which is UK based
supermarket. In this presentation a detailed about role and responsibility of marketing manger id included.
Beside this interrelation of marketing with other functional unit is also there.
INTRODUCTION

Marketing is a business process that include activities that are associated with buying and selling of
product and services. It also include finding out most suitable target market and customer and determining
their needs and preference so that right product at affordable price can be offered.
Introduction to concept of marketing

It is basically shows the series of step that allow an
organisation to evaluate and identify customer problems
and desires, analyse market opportunities and create
marketing materials to achieve the desired goals.
Marketing Process

Marketing manger is an individual who is the main in charge of marketing department and controls all the
promotional and market study and activities of an organisation. The marketing manger of Sainsbury is
responsible for developing, implementing and executing an effective strategic marketing plan for whole
organisation to attract and maximize the numbers of potential customers and also maintain and retain the
existing and current customers
Role and responsibility of marketing manager

Product development
Marketing manger and team plays a vital role in product development through conveying and
transferring all the relevant and required information about taste and preference of customers to
production department so that a product or service can be designed or developed to fulfil the desire and
demand of consumer
Continue….

Marketing is necessary and important for an organisations but the desired objectives and
goal can not be achieved by efficient marketing alone thus, proper coordination and
interrelation of marketing with other functional department is must
Interrelation of marketing with other functional department

Marketing and production department
Production department is one which is related and associated with timely
production and supply of product or services so that better satisfaction and experience
can be provided to customer. A connection between production and marketing ensure
that product deliver is in accordance with taste and preference of customers.
CONTINUE……

The importance and value of marketing in context of a business organisation is
increasing as the business environment and market is very dynamic in which continuous
changes are going on. Thus, business firms need to have a complete knowledge about
prevailing circumstances and tend of market which is done by marketing.
Value and importance of marketing

From the above PPT, it can be concluded that marketing is an important function of an
organisation which creates better image of product and brand in market. Many roles are
performed by marketing like formulation of strategy, market research, promotion, etc.
beside this it can be summarised that international between different functional units is
necessary for achievement of desired goals
Conclusion

 Lippold, D., 2019. Neue Perspektiven für das B2B-Marketing. Springer-Verlag.
 Makhitha, K. M., 2019. Marketing strategies for closing the market access gap
experienced by small craft producers in South Africa. Journal of Business and Retail
Management Research. 13(3).
REFERENCES