Marketing Report: Business Plan Details for Stretch'r Wings, Inc

This report examines the marketing strategies of Stretch'r Wings, Inc., focusing on their sales approach, sales plan, and business plan. The analysis covers key components such as competitive edge, sales forecasts, and personnel plans. The report evaluates the effectiveness of the sales plan, highlighting strengths and weaknesses, and suggests improvements for the business plan, such as incorporating more detailed information and involving employees in decision-making. The report also references relevant academic literature to support its analysis and recommendations, providing a comprehensive overview of the company's marketing efforts and potential areas for enhancement. The report emphasizes the importance of a well-defined and detailed business plan for effective communication of sales strategies.

Running head: MARKETING
Marketing
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Table of Contents
Component of the Sales Approach in context of Stretch'r Wings, Inc............................................3
Analysis of the effectiveness of the sales plan of Stretch'r Wings, Inc...........................................3
Analysis of the details of business plan in context of Stretch’r Wings...........................................4
Suggestions for the business plan....................................................................................................4
References........................................................................................................................................5

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Component of the Sales Approach in context of Stretch'r Wings, Inc
Stretch’r Wings, Inc is an aircraft equipment manufacturer and their main sales approach
is to produce quality aircraft equipment. To gain the competitive edge is one of the major
components of their sales approach. For this reason, they provide aluminum frame in aircraft
design. Therefore, their main focus is to employ the sales experts in their business as this is an
important strategy for their business. On the other hand, the staffs focus more on the ways
through which their sales revenue can be increased. Therefore, sales forecast and personnel plan
are other components of their sales approach. However, the sales forecast enables an
organization to understand the benefits and loss from their sales revenue (McKeever, 2016).
Therefore, they offer high-quality medical unit in order to give better customer service at low
price.
Analysis of the effectiveness of the sales plan of Stretch'r Wings, Inc
The management of the Stretch’r Wings, Inc includes personnel plan. This plan includes
a number of designers and developers to improve their products. The aspects of their marketing
plan include mass mailing, sales literature, and website to improve the communication and sales
revenue. However, it has been found that the sales plan of such organization consists of
personnel plan, competitive edge and sales forecast. These three components are important for
the marketing plan. Competitive edge is one of the elements of marketing mix. Hence, their sales
plan is good for a business in the market. Forecast of the sales plan will enable such organization
to understand their future progress based on which they take action regarding business in the

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present. Therefore, personnel plan is beneficial to improve the product quality and the
communication process in the business (Hopp & Greene, 2017).
Analysis of the details of business plan in context of Stretch’r Wings
The business plan of Stretch’r Wings is good to enhance their sales revenue generation,
however; there is lack of details in the business plan through which they can communicate their
sales plan. Hence, it is important for the organization to put more details in their business plan as
it is essential to communicate with their sales plan (Gabler et al., 2017). In the context of
Stretch’r Wings Inc, their components of sales approach are good while there is the insufficient
amount of information in their business regarding the components that may affect the
communication of their sales plan. Hence, it is important for such organization to give details of
the each element of the sales approach to improve their sales plan.
Suggestions for the business plan
Incorporation of the more details in the business plan will be an effective approach for
any organization to communicate with their sales plan (Pagell & Wu, 2017). However, in the
context of Stretch’r Wings Inc. provide enough detail in their business plan will enable them to
develop a clear vision regarding their sales plan. On the other hand, the involvement of the
employees in the decision making of the business plan will be beneficial for such organization to
communicate with sales plan as it allows them to understand the business plan properly. Apart
from this formulation of the business strategy can be effective before the implementation of the
strategy in this organization.

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References
Gabler, C. B., Panagopoulos, N., Vlachos, P. A., & Rapp, A. (2017). Developing an
Environmentally Sustainable Business Plan: An International B2B Case
Study. Corporate Social Responsibility and Environmental Management.
Hopp, C., & Greene, F. J. (2017). In Pursuit of Time: Business Plan Sequencing, Duration and
Intraentrainment Effects on New Venture Viability. Journal of Management Studies.
McKeever, M. (2016). How to write a business plan. Nolo.
Pagell, M., & Wu, Z. (2017). Business implications of sustainability practices in supply chains.
In Sustainable Supply Chains (pp. 339-353). Springer International Publishing.