Analysis of SWOT, Marketing Mix, and Sales Concepts: Marketing Report

This report provides a comprehensive analysis of an online laundry service, focusing on SWOT analysis, marketing mix (4Ps), and sales and marketing concepts. The SWOT analysis identifies strengths (easy service), weaknesses (cost), opportunities (market expansion), and threats (new competitors). The marketing mix includes pricing, product (home pickup), promotion (TV and social media), and place (elite London areas). The report also differentiates between marketing and sales concepts, emphasizing the customer-centric approach of marketing. The report references a journal article on brand equity and marketing-mix response.

PRINCIPLES OF SALES AND MARKETING
Marketing and sales concepts
Marketing concept is a perspective that organizations used to analyse needs of
their customers according to the changing market place and present
competitors. While Sales concept is an idea which mainly focuses on selling
of goods and services in order to make profit. It does not matter whether the
product is actually needed by the customer. The main focus of sales concept is
selling of products or services according to the changing market.
Organization and Service
The new product or service chosen is online laundry service to be launched in
London, which is provided by Laundrapp organization. They provide online
cloths washing service to customers where cloths are collected from customers
hone and after washing they are delivered back.
SWOT Analysis
Strengths
Easy and efficient facility for
customers.
Door to door online dry cleaning
service
Weaknesses
Main weakness is that their service
is quite costly and time consuming.
Opportunities
Can extend their services for larger
market without any risk as there are
very less companies that provide
online laundry service.
Threats
New competitors try to enter this
market.
Consumer's perspective
They need not to worry about picking up their laundry cloths from laundry
shop.
Organization's perspective
Can provide better service to their customers and can target larger market.
Marketing Mix (4P's)
Price: this service is quite costly and focuses on product line pricing strategy.
Product: Free home pickup and delivery service. High quality laundry service
Promotion: Promotion will be done through TV advertisement, flyers,
newspapers, social networking sites.
Place: All the people living in elite areas of London.
REFERENCES
Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How well does consumer-based brand equity align with sales-based brand equity and marketing-mix
response?. Journal of Marketing. 81(3). pp.1-20.