Marketing & Sales Manager Job Post Analysis: A Case Study

This case study provides an analysis of a marketing and sales manager job description, outlining the responsibilities, required skills, and experience. It includes a sample CV from a candidate, showcasing their qualifications and work history in the marketing field. The analysis covers key aspects such as marketing campaign development, sales strategy implementation, team management, and market analysis. The document also highlights the importance of analytical, organizational, and communication skills for success in the role. It further discusses the need for staying updated with industry trends and competitor strategies to maintain a strong brand image. This assignment is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Sustainability in Career Development

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
CV of the marketing related job post:.........................................................................................5
REFERENCES................................................................................................................................9

MAIN BODY
Job description of marketing and sales manager.
Title:
 Marketing manager.
Location :
 London, United Kingdom
Working hours:
 The working hours would be flexible and normally 7 hours a day.
Reporting to :
 Senior marketing manager.
 Report to top management on monthly basis.
Responsible for :
 The individual will be responsible for marketing various goods.
 Also, it will responsible for building awareness about how the products of company will
satisfy their needs.
 Ideal candidate will develop various marketing campaigns in managing and motivating
the other team members.
Working with:
 Working with all managing directors and senior assistant managers and employees.
Purpose of job:
 To manage the all sales queries and handle various customers so that all queries could
be addressed in proper manner.
 To create and implement proper marketing strategy for overall firm so that
organizational goals could be achieved.
 Managing the routine work of sales and keeping the record of sales activities.
 To identify the information related to the market and coordinate the same to the senior
marketing manager (Um, 2021).
 To complete other tasks as required.
 Hiring and training the new employees in the organization whenever required.
 Maintaining relationships with special clients through making regular visits, anticipate

new market opportunities and understand the client needs.
 Attending various conferences, workshops and reading publications on behalf of the
firm so that professional networks can be maintained.
 Developing strategic market campaigns to achieve business results.
 Remain updated with various competitor strategies and market developments in the
local market (Khudhur and Aziz , 2020).
 Physical channels of distributing goods will also be determined as per the needs of the
firm.
 Controlling the credit policy of the firm and regular monitor the cost involved in
conducting the marketing activities.
 Accomplish various sales and marketing objectives through proper planning, developing
implementing and advertising of various activities.
 Maintain the strong brand image of the firm through various marketing channels of the
firm (Anderson, 2019).
 Should be flexible and versatile marketer that would be responsible for the growth of the
company.
What we require:
 3-5 years of experience in sales.
 A bachelor degree in marketing, business administration or any related field.
 Strong analytical, organizational and marketing skills to handle multiple tasks.
 Prior knowledge of report writing and data analytics.
 Able to understand procedures and policies of the company for future.
 Ability to work under pressure at certain times.
 Excellent interpersonal, communication and customer service skills are required.
 Prior experience in marketing may be advantage.
 Familiarity with methodologies, trends and technologies and in web design, graphic
design will be and additional advantage.
 Excellent written and oral communication skills is must
 Strong multitasking, decision-making and project management skills.
 Master degree is plus.
 Established media contacts individuals are preferred.

 Should be Better with social media strategy and online marketing.
 Willingness and ability to travel.
 Produce valuable content for the website at times when it is required.
 Build strategic relationships and ability to partner with key partner industry players,
vendors and agencies.
 Ability to prepare and monitor marketing budget on quarterly basis so that proper funds
allocation can be done.
 Able to analyse the customer behaviour and adjust marketing and email campaigns that
are designed by the company.
CV of the marketing related job post:
ABC
Abc. Xyz@ gmail.com
London, United kingdom
Mob no : 1234567
Summary:
Creative marketing assistant and currently working in XYZ company in London for almost
three years. Also, seeking for job that will enhance my current knowledge and will provide
better learning platform to improve my current marketing skills.
Work experience:
Marketing assistant- London UK
OCT 17- Present.
 Focus on supporting my junior sellers in coordinating various activities within the firm.
 Work continuously to improve the local sales of the company.
 Set up, monitor and evaluated local market campaigns in collaboration with external
agency.
 Guiding my co-workers to optimize the sales through devising various methods.
 Acted as first person of contact for all the incoming calls and positive feedback from the
targeted customers.
 Created and designed marketing plans for the launch of new product by the company.

 Actively managed team of 23+ at times of higher sales period.
 Write a detailed marketing report for company directors.
 Conducting regular training meetings with sales and marketing trainees
 Planning and executing various vents and promotional activities within the firm.
Junior marketing assistant.
JAN 2015 – Sept 2017
 Increased the customer base for the clients through effective lead generation and new
client origination.
 Conducted various customer surveys to achieve the required sales.
 Handling data base management system of the organization for solving any type of
queries.
 Managed a small team of tele -marketing workers with strong leadership.
 Achieved the best customer satisfaction ratings as evidence from the management
reports.
 Coordinating various events and programmes organized by the management.
 Recording and filing various documents and information related with the management
activities.
Education:
2013-2015
 BA in internet marketing and new media at University of Manchester.
 GPA 3.8.
 Member of digital arts club.
Skills:
 Strong leadership skills in handling large number of groups.
 Knowledge of large projects and have ability to work independently.
 Analytical skills to optimize the page ranking of the client.
 Effective in email marketing campaigns.
 Good communication and creative writing skills.
 Strong teamwork skills to work in diverse groups of people.
Certificate
 Project management professional certificate in year 2014.

 Google's ads certification.
 Hub spot content market certification.
 Social media market certification.
Projects :
2017 black Friday marketing
Awards
2016 Most valuable player awards.
2017 employee of the year awards.
Interests:
 Football.
 Travelling
Language known:
English and French.

REFERENCES
Books and Journals
Anderson, D. R., 2019. Two. Royce, Philosophy, and Wandering: A Job Description.
In Philosophy Americana (pp. 33-49). Fordham University Press.
Khudhur, A. S. and Aziz, S. A., 2020. The role of the job description as a corner in crime:
Comparative analysis study. QALAAI ZANIST SCIENTIFIC JOURNAL. 5(4). pp.503-
531.
Um, H., 2021. Designing Job Description of Data Trader. Journal of Digital Convergence. 19(4).
pp.33-38.