Introduction to Marketing: Sales Approaches and Marketing Plan Report

This report provides an overview of marketing principles, focusing on sales approaches and marketing plans. It begins by defining marketing and then delves into various sales approaches, including premium, product, network, and perspective approaches, emphasizing the importance of a well-defined sales plan. The report outlines the key components of a sales plan, such as prospecting customers, qualifying leads, business proposals, and generating repeat business. Furthermore, the report introduces the concept of a marketing plan, detailing the marketing strategies for a new organic hair oil and skincare product line by ASOS. It includes product descriptions, segmentation, targeting, and positioning strategies. A SWOT analysis is presented, along with various marketing strategies and a financial plan. The report concludes by summarizing the key findings and providing references for further study.

Introduction to Marketing

Table of Contents
Introduction......................................................................................................................................3
Task 2 : Section 1 ............................................................................................................................4
Approaches of business sales and importance of sales plan ......................................................4
Premium sales approach .............................................................................................................4
Components of sales plan ...........................................................................................................4
Section 2 ..........................................................................................................................................5
Introduction of marketing plan ...................................................................................................5
Strategies..........................................................................................................................................6
Financial plan ..................................................................................................................................7
Conclusion ......................................................................................................................................7
REFERENCES................................................................................................................................7

Introduction
Marketing refer to the procedure of creating, communicating and delivering the value to
the customers (Kotler, 2021). This report states about the approaches of sales, and also the
components of sales plan. Apart from this, marketing plan is being discussed in this report.
Task 2 : Section 1
Approaches of business sales and importance of sales plan
Premium sales approach
As per this approach, sales professionals of the company offers a free gift and
promotional item to build excitement among the customers about their products. This approach
is used to attract customers.
Product sales approach
This approach is for selling new product, salesperson have to provide sample and
demonstration to the customer so that they can compare their products with others and buy them.
Network sales approach
In this approach, sales person sell the products with the help of its network. By taking
help of family and friends they sale the product. Apart from this, sales person can use social
media network as well (My, 2019).
Perspective approach
According to this approach, sales person must give perspective to the customers about the
necessary information and option so that they can choose whether they need to buy the product
or not.
Importance of sales plan
The role of sales plan is vital in any business because sales plan provides a brief idea
about the future of the business. Sales plan helps the business to know about the incoming and
outgoings of the business. ASOS always make business plan through which the company may
know that how many efforts they have to put more to earn their business target. Sales plan
contains various business elements which assist the company to make relevant changes so that
they can meet up the market requirements. An effective sales plan will assist the company to
improve profitability in long run and also give great value to the business.
Components of sales plan

Prospecting customers
This is one of the important component of sales plan in which the sales person focuses
on recognising their target customer (Shankar, 2018). Here the sales person try to know about
the needs of the customer as per that they offer them products. To generate sales as per the sales
plan, sales person can take help from their networking as well.
Qualifying leads
Not all leads get converted and give business to the sales man but it totally depends on
the efficiency of the sales person how many efforts they put to identify the needs of the
customers, to know this, sales person can take help from the sales plan.
Business proposals
With the help of business proposal, sales person offers a deal to the customers and
convince them to buy the product. If the deal takes place then company has to full-fill the
obligation.
Getting repeated business
Sales person only get the repeated business from the existing customer when the
company follows proper sales plan, with the help of sales plan sales person can get the data of
old customers so that the sales man can again generate the business from the old customers.
Section 2
Introduction of marketing plan
Marketing plan refers to report which states about the marketing strategy, plans and
polices of the business (Krasinskaya, 2019). It speaks about the current marketing strategies,
along with this it also gives an overview about the advertisement goal of the company.
Outline of marketing plan for ASOS
As ASOS is a British cosmetic retailer so that company is going to introduce totally new
product range which is a new organic hair oil and skin care product.
Objective
 To attract 1000 customers in the next three month.
Product description
This is totally a new range of product for the company, as the people get more aware
about the advantage of organic beauty products so the company is bringing organic hair oil and
skin care product. This oil will nourish the hairs and will decrease the hair fall.

Segmentation
To introduce this new organic hair oil, ASOS has selected London only, only the people
of London can buy this product through the physical store and from the website of the company.
Targeting
Company is targeting male and female both for this product, the age group to use this
product is between 22 to 35 (Halon, 2021).
Positioning
After selecting the market and targeted customer, company will do marketing and
positioning of this product so that ASOS can position their product in the hearts of the
customers.
Swot analysis
Strength
 iconic brand
 Strong customer base
 Marketing strategies
Weakness
 High price
 Lack of distribution chain
Opportunities
 Awareness about the advantage of
organic products
Threat
 Competition
 Difficult to draw the attraction of
customers
Strategies
To make the product attractive for the customers, company is using various strategies to
promote their products (Chernev, A., 2020). ASOS is doing digital marketing of this new organic
hair oil, apart from this company is offering various discounts and vouchers on the purchase of

this product, company is using email marketing as well to let the people know about this new
organic hair oil to their existing customers. ASOS is providing discount to their assured
customer when they refer this organic hair oil to their friends and families by using these
strategies, company wants to reach their goal.
Financial plan
Particulars Amount
Raw – material €500
Salary and wages €800
Marketing €1000
Miscellaneous €200
Total €2500
Key performance indicator
As the organic hair oil has not used any kind of chemical therefore all the people who
have different type of skin can use this to nourish their hairs (Da and et.al, 2017). It is totally
new product offered by the company, as ASOS is an old brand which is dealing in cosmetics so
people can trust their products. This hair oil will help to recover the damage hair as well.
Conclusion
After analysing the entire report it can be concluded that this report speaks about
marketing plan of the company. This report has mentioned approaches of business sales and
importance of sales plan. Apart from this the different components of sales plan is also
elaborated in this report. This report contains a marketing plan as well.

REFERENCES
Books and journals
Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
Da and et.al, 2017. Sports marketing plan: an alternative framework for sports
club. International Journal of Marketing Studies, 9(4), pp.15-28.
Kotler, P., 2021. Marketing 4.0 do tradicional ao digital.
Krasinskaya, L.V., 2019. Most effective approaches to sales promotion in social networks
among teenagers 13-15 years old.
My, V.T., 2019. Inefficient sales plan at Amann VietNam Co., Ltd.
Shankar, B., 2018. Tactics and Approaches for Sales Effectiveness. In Nuanced Account
Management (pp. 17-51). Palgrave MacmilChernev, A., 2020lan, Singapore.
Online
Halon., A, 2021 The segmentation, targeting, positioning (STP) marketing model., [Online].
Available through:
<https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-
targeting/segmentation-targeting-and-positioning/>