Sales Management and Marketing Strategy for Transaction Software

This presentation outlines the sales management and marketing strategy for "Transaction," a new accounting software by XYZ, a UK-based company. It begins by introducing the software and its potential benefits for accounting firms and individuals, focusing on systematic data storage and digital accessibility. The presentation then delves into key aspects such as the software's benefits in financial control, expense tracking, and inventory management. A significant portion is dedicated to the marketing mix (Product, Place, Process, Promotion, Price, People, and Physical Evidence), detailing the software's features, distribution channels, customer interaction processes, promotional strategies, pricing models, the importance of personnel, and physical evidence of the company's existence. Finally, the presentation touches upon the STP (Segmentation, Targeting, and Positioning) model, explaining how XYZ Solutions Ltd. segments its market geographically and demographically to target the right audience.

Sales Management and
Marketing

Speech on slide one (Introduction)
XYZ is new emerging company which is based in UK. I get to know that this company
offers paid software solutions to their customers who are individuals as well as companies. I also
get to know that this company is looking to enhance their product portfolio which means they are
deciding to analyse new products and services in their context of accounting software. The name
of their new accounting software is “Transaction”. I analyse that the new software Transaction
will meet the requirements of accounting firms and make their task easier to perform by helping
them to store their data in systematic manner on digital platforms such as computers and laptops.
Speech on slide two (Questions)
I have selected few of the questions which will interpretate what all topics will covered in
upcoming slides like what are the benefits of new accounting software whose name is
Transaction, here, I supposed to analyse few benefits like the new software will help the firms
and individuals to record their data systematically in digital devices. Secondly, I am going to ask
about marketing mix of new accounting software and then who are their targeted customers.
Here, I am going to provide real life examples of individuals and firms which can use this
technology effectively. At the end, I am going to explain some unique features of this new
accounting software.
Speech on slide three (benefits of accounting software)
I am going to explain benefits of using Transaction accounting software and compare it
with other software. It help to maintain controlling the use of finance. This software will help the
company to analyse their yearly budget and how much budget is provided to which department. I
also get to know that the new software will help to track expenses of the company. This software
will help the firms to analyse where they are spending more and unnecessary. In simple words,
this software will help the client to know their expenses on unproductive activities so that they
will mitigate them. This software also help me as a client by analysing my banking details and
statements that where I am spending money at what date and time for what activities. This
software will also help me to analyse the date of paying tax on time.

Speech on slide four (benefits of accounting software)
I can also use this software for recording and analysing data effectively. Transaction
software is so effective that it helps to manage inventory by analysing how much product is left
in the store and which product is required to transport from warehouse to the physical stores. I
also get to know that the software is easily controlled by accountants of the business as well as
other businesses. Hence, I can contact easily with specialization and clear my doubts related to
my business and gain expert advice for my company's benefit. I also analyse that this software
continue to work for 24 hour or more.
Speech on slide five (Marketing mix)
Product is the element of marketing mix which consists of having main features and
characteristics of specific product. In context of Transaction accounting software it comes with
cloud based system which helps the companies to deliver the services through internet. I also
analyse that the Transaction accounting software keep the records in systematic manner and it
consist to record all type of business transactions. This new software also has the main feature of
recording transactions in every currency whichever is preferred by customers. This software also
help me as a client to tract my transactions and provide me real time and date of transaction. It
also help me to manage my receipts and payments effectively. At the time it also analyse the
income and expense of business automatically after finishing a financial year. It also calculates,
track and prepare VAT automatically. It also has two different versions. First is basic version and
second is pro version.
Speech on slide six (Marketing mix)
Place is another important element of marketing mix which consist of analysing
distribution channel of a product and services. Transaction accounting software can be purchased
through online website by their clients. I, as a client of this software also able to purchase this
software through CD's in different retail stores. Client also has the option to demonstrate for pro
version of this software at the website of the company only. Company can also the request of
purchasing the software on social media platforms as well as through g-mails by sending their
clients a link and payment structure to install the software on their devices. If I am the client of
this company, then I would opt to analyse its demonstration first and then decide to purchase the
pro version of this software.

Speech on slide seven (Marketing mix)
Process is the element of marketing mix which will help the customers to analyse which
process is followed by the company to sell their products to their targeted customers. In simple
words, it helps to analyse the process of purchasing product. In context of transaction accounting
software, their customers can see the virtual demonstration on the official website of company to
analyse how it works and what are its benefit to the customers. Clients can download its
application from Google play store and apple store for the mobile application.
Speech on slide eight (Marketing mix)
Promotion is the element of marketing mix which includes analysing how they are going
to aware their targeted customers about their product and services so that their sales will
increase. In context of Transaction accounting software, they promote their new software by
advertising in magazines, through digital; marketing like advertising on social media platforms
such as Instagram, Facebook and many others. They can also opt for face- to- face selling where
their employers will help their customers to know about basic features of the software.
Television advertisements are also good option to reach more customers together and aware
them about this software. Providing free trials for basic version of this software for one month
will also help to aware the functions of customers when they use it by them self.
Speech on slide nine (Marketing mix)
Price is the monetary value of product which is paid by customers to purchase the product. In
context of accounting software, it is offered in competitive pricing strategy which means it has
same prices as their competitors have. I also get to know that this advance software covers all
departmental and maintenance cost for the upcoming one year. In context customers want some
additional changes in this software according to their needs and want then the company will
charge additional course for their services. The company uses attractive pricing strategies
because here customers can take the subscription on the basis of monthly, quarterly, half yearly
or yearly, according to them. The prices for pro version can be changed in case customer wants
some changes in it according to their business requirements.
Speech on slide tenth (Marketing mix)
People element of marketing mix indicates manpower of company and those who help company
to grow well like customers, suppliers and many others. It is essential for a company to satisfy

the people related to their company and company's growth. In context of this company, their
virtual executives, developers, relationship executives and tech support personal are important.
Virtual executive are those leaders which manage a team through online channels like online
meetings. Developers are the employees who develop software for the customers according to
their needs and wants. On the other hand, relationship executives are those individuals who
focuses to maintain good relationship with customers by analysing their needs and wants and
conveying their needs and wants to developers so that they will develop software accordingly
and deliver the software to customers.
Speech on slide eleventh (Marketing mix)
Physical evidence element of marketing mix help to analyse the actual proof of company that
they really exist in the market and offer such kind of products. In context of this company, their
physical evidence is their attractive design of websites which further help customers to visit the
website and order for advance software like Transaction. They are also offering several features
in accounting software which are better than their customers. They also develop software
according to their customers requirement which is called product customisation. At the end they
also respond quicker to their customers related to any quarry.
Speech on slide twelfth (STP model)
STP model helps to analyse targeting customers and how they can target their main audience for
organisational benefit. Segmentation is the process where company divide their market into
smaller parts to identify which component will help them to gain more profit. In context of XYZ
Solutions Ltd., they divide their market into two segmentations which are geographical
segmentation which divide customers on the basis of location and second is demographic
segmentation where customers are divided into age, gender, profession and many others.