This report presents a marketing strategy and plan for Academy Fitness Nashville, a startup fitness chain. The plan focuses on segmentation and targeting to establish brand awareness and achieve business objectives within the Nashville area. The report details geographic segmentation, targeting Green Hill and Germantown, demographic segmentation focusing on the 18-34 age group, behavioral segmentation targeting individuals with gym habits and high purchasing behavior, and psychographic segmentation targeting individuals with a dedicated attitude towards fitness. The analysis also incorporates macroenvironmental factors like sociocultural, demographic, economic, and technological influences on the fitness industry. The goal is to help Academy Fitness Nashville occupy a unique position as a desirable exercise and social hybrid benefit. The assignment includes a pricing structure, service offerings, and event schedules.