Career Action Plan and Self Reflection Report: Marketing Manager Role

This report provides a comprehensive career action plan and self-reflection analysis, focusing on the role of a marketing manager. It begins with an introduction emphasizing the importance of career planning and then delves into a personal analysis of the author's current skills, knowledge, and experience, highlighting strengths such as communication, marketing, and IT skills, along with weaknesses like self-limiting beliefs and emotional control. The core of the report is the career action plan, structured around the SMART goal model, outlining specific, measurable, achievable, relevant, and time-based objectives for leadership, technical, and organizational skills development. The plan includes actionable steps, such as training, mentorship, and practical application, to achieve these goals within specified timeframes. The conclusion reiterates the significance of self-assessment and the importance of the career action plan in achieving professional objectives, specifically in the context of a marketing manager position within Asda. The report references several academic sources to support the analysis and recommendations.