Social Selling, Face-to-Face Selling, and Business Analysis

This report examines the concepts of social selling and face-to-face selling, analyzing their respective advantages and disadvantages in the context of modern marketing. Social selling, which leverages social media platforms for customer interaction, is contrasted with traditional face-to-face sales techniques. The report explores the impact of social media on business-to-business sales, the importance of personal relationships in sales, and the overall effectiveness of these different selling approaches. It includes references to relevant literature on the topic. The report also addresses the influence of social media on personal relationships and the evolving landscape of sales and marketing in a digital age.

Running Head: Social Selling 0
SOCIAL SELLING
PRINCIPLES OF MARKETING
System04116
4/8/2019

SOCIAL SELLING 1
Answer 1:
Social selling Face to face selling
Social selling means when a person interacts
through social media. In this, the person usually
interacts with the customers through social
media and offers their content.
Advantages:
 It increases awareness of brand s as
nowadays the whole world is more
focused on social media
 It is cost effective as it does not require
lot of staff to work or to sell products
 As social media is one of the main focus
for all the people in the world social
selling have become easier as it brings in
more customers (Rodriguez, Peterson
and Krishnan, 2012).
Disadvantages:
 The main disadvantage is that social
selling is an open platform for anyone to
see and hence even the competitors of a
particular brand can copy the strategies.
 It is time consuming as it needs a lot of
time to decide what to post and how.
This is another type of selling. A salesperson
communicates or interacts with the customers in
a direct manner In a system. Face to face selling is
also known as personal selling it is done by using
various business and marketing techniques
Advantages:
 It is easy to explain the difficult and
complex products (Jobbe and Ellis-
Chadwick, 2012) .
 It is very easy to learn the demand of
customers.
 It is easier to build personal relationships
Disadvantages:
 Maintaining a sales channel requires high
cost
 Travel time and cost can be important
Answer 2:
Yes, Social media is going to affect face to face selling. Since the time, social media has started taking
over the world the thing called personal relationship is slowly fading away from the world and especially
from business. Although social media is a platform that attract new customers very easily. A survey finds
out that it does affect personal relationships between people. There is nothing better than face-to-face
communication as we can see the reaction and impression of a human being instead of over a
computer. Over the years, Social media has enabled to communicate and has replaced face-to-face
selling.

SOCIAL SELLING 2
REFERENCES
Rodriguez, M., Peterson, R.M. and Krishnan, V. (2012) Social media’s influence on business-to-business
sales performance. Journal of Personal Selling & Sales Management, 32(3), pp.365-378.
Jobber, D. and Ellis-Chadwick, F.,(2012) Principles and practice of marketing (No. 7th). McGraw-Hill
Higher Education.