This report comprises a student's service marketing journal entries, focusing on the evaluation of service experiences from a customer's perspective. The student analyzes four different service encounters, including experiences with a resort hotel, a retail bank, a child and family social work organization, and the fashion industry. Each entry details the type of service encounter, how it took place, the circumstances leading to it, pre-encounter expectations, a description of the encounter, satisfaction levels, reactions, and suggestions for improvement. The student provides ratings and recommendations based on each encounter, identifying both positive and negative aspects of the service delivery. The analysis includes reflections on technological, face-to-face, and other types of interactions, and a worst service experience is identified. The report demonstrates an understanding of service marketing concepts, customer behavior, and the importance of service quality.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
