Marketing Management Plan: New Online Meeting Service Campaign

This report presents a comprehensive marketing management plan for a new online meeting and conference service. It begins with an introduction outlining the project's objectives and scope, followed by a detailed rationale for the marketing campaign, emphasizing its role in building brand awareness and understanding market needs. The report highlights the benefits of the campaign, including identifying target customers, promoting the business, and gaining market insights. It then defines SMART goals, provides a project Gantt chart with milestones, and explains the marketing process, including market selection, target customer identification, product presentation, and campaign review. The report also details different investment needs, such as human resources, resource procurement, and transportation costs, as well as project stakeholders and a budget. The conclusion summarizes the key findings, emphasizing the long-term benefits of the campaign and the importance of stakeholder management. The references section provides a list of sources used in the report.

MARKETING
MANAGEMENT
PLAN

Table of Contents
INTRODUCTION...............................................................................................................3
MAIN BODY......................................................................................................................3
Rationale of business.......................................................................................................3
Benefit of marketing campaign.......................................................................................3
SMART GOAL...............................................................................................................4
Project Gantt Chart plan and Milestone...........................................................................4
Marketing Process...........................................................................................................6
Different Investment needed to be made.........................................................................7
Project stakeholder...........................................................................................................7
Budget..............................................................................................................................8
CONCLUSION....................................................................................................................8
REFERENCES....................................................................................................................9

INTRODUCTION
Marketing project plan is an outline for a strategy for a campaign of a certain
length in duration. This project is based on the case study of new business who is looking
to enter into the market, organization also used to provide the online meeting and
conference service in market. This report highlights the rationale of marketing campaign,
after that report highlights project milestone and Gantt chart of the campaign. After that
report explain the benefit of marketing campaign. After that report explain the financial
analysis of the business and description in regards of budget of the project.
MAIN BODY
Rationale of business
Marketing campaign is one of the most important functions of all the organization
in the current scenario. Reason behind organizing marketing campaign is to assist new
firm in building well sort of brand awareness of company product in front of other in the
market (Chae and et.al., 2017). Also, marketing campaign will provide the company with
the variety of the different sort of the information in regards of the customer need in the
market on the basis of same organization can take variety of the decision in regards of
developing the service which can attract the eye of different individual in the market.
Marketing campaign will also help the company in building good brand awareness of the
company in front of consumer in the market, as there is good sort of competitor who
certainly used to operate in the market as well.
Benefit of marketing campaign
There will be variety of benefit which will be seen by the organization by applying this
marketing campaign project management in the organization. Some of the benefits are as
follows:
 Target customer: It will be very easy for the organization to understand the target
customer base of the company. As this investment will help the company in
understanding the targeted customer base of the company in the market and on the
basis of same different decision will be taken in the organization (De La Cruz and

Guzmán-Sala, 2020). Marketing campaign will help the company in
understanding the target customer base.
 Promotional activity: It is another benefit which will be seen by organization due
to marketing campaign. This marketing campaign will help the company in
promoting the business of the company in the market in front of consumer.
 Market understanding: It is another benefit which will be seen by the organization
by organizing the marketing campaign. As with the help of market campaign it
will eventually get very easy for the organization to understand the need of the
customer in the market and it will also help the company in planning the variety
of the activity in a way that it help the company. Market understanding for the
company may help the company in getting ready for variety of future
uncertaininty as well in the organization.
SMART GOAL
GOAL 1: “To enhance the brand awareness by 20% in coming 6 month by the way of
using different promotional platform”
Marketing campaign of the company will be targeted to improve the brand awareness of
the company in the market by the way of promoting the different activity with the help of
different promotional platform.
GOAL 2: “To select the target customer base in 6 month with the help of market
research”
It is second goal of marketing campaign that is to select the target customer base of the
company; this will be done in the organization on the basis of market research outcome in
the market (Chen, Kang, and Lee, 2017).
Project Gantt Chart plan and Milestone
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Project Initiation 7 days Fri 7/17/20 Mon
7/27/20
Auto Market identification 3 days Fri 7/17/20 Tue 7/21/20

Scheduled
Auto
Scheduled Strategy selection 4 days Wed
7/22/20
Mon
7/27/20 2
Auto
Scheduled Project planning 8 days Tue 7/28/20 Thu 8/6/20
Auto
Scheduled
Target market
selection 2 days Tue 7/28/20 Wed
7/29/20 3
Auto
Scheduled
Human resource
planning 3 days Thu 7/30/20 Mon 8/3/20 5
Auto
Scheduled Resource procurement 3 days Tue 8/4/20 Thu 8/6/20 6
Auto
Scheduled Project execution 7 days Fri 8/7/20 Mon
8/17/20
Auto
Scheduled Strategy implication 4 days Fri 8/7/20 Wed
8/12/20 7
Auto
Scheduled Authority delegation 2 days Thu 8/13/20 Fri 8/14/20 9
Auto
Scheduled Campaign execution 3 days Thu 8/13/20 Mon
8/17/20 9
Auto
Scheduled Project closure 5 days Tue 8/18/20 Mon
8/24/20
Auto
Scheduled Monitoring of activity 1 day Tue 8/18/20 Tue 8/18/20 11
Auto
Scheduled Taking Feedback 2 days Wed
8/19/20 Thu 8/20/20 13
Auto
Scheduled
Implementing
different changes 2 days Fri 8/21/20 Mon
8/24/20 14

Marketing Process
Marketing process is generally defined as a process of activity to be taken in the
organization to promote the product of the company in the market. Marketing process is
as follow:
 Select the market; it is the first step in the process in which market will be
selected in which different promotional activity will be planned.

 In the next step of marketing process target customer will be selected and on the
basis of the same the issue which is faced by the target customer is identified.
 In the third step of marketing process product or the service of the company will
be presented in a way that they find it easy that product of the company is good
for them to satisfy the need of the customer in the market.
 In the last step of marketing process marketing activity of the company will be
reviewed to find out the best marketing activity which can be followed in the
future scenario of the company.
Different Investment needed to be made
 Human Resource: Organization has to investment in the Human resource of the
company, as they will require good sort of Human resource to carry out different
activity in the organization.
 Resources procurement: It is another investment which need to be done by the
organization in the market as variety of the resources such as internet, machinery
has to be hired to market the product of the company (Wang, Ren and Liu, 2017).
 Transportation cost, organization also has to pay good amount of the investment
toward the transportation cost of the company, as there will be variety of thing
which need to be transport in marketing campaign.
Project stakeholder
 Project manager: project manager in the project used to provide the variety of the
different type of the guideline on the basis of the same different guidelines are
followed by the project team.
 Consumer: They are another important stakeholder as they are the whom who will
be targeted for the variety of different type of product which will be offered to the
consumer in the market (Kusters, 2016).
 Employee: It is another important stakeholder of the project. As they are the one
who will be carry out variety of different type of marketing activity on the basis
of different guideline which is passing on by project manager in the project.

Budget
Element Description
Employee wages 500
Transportation Cost 600
Resource procurement 500
Additional cost 400
Total 2000
CONCLUSION
After going through the above report it has been concluded that there are variety of
different sort of the benefit which will be faced by the organization in the long run. After
that report conclude variety of different type of project stakeholder of the project. After
that report conclude the amount of budget which will be require to carry out the project

REFERENCES
Chae, I and et.al., 2017. Spillover effects in seeded word-of-mouth marketing
campaigns. Marketing Science. 36(1). pp.89-104.
De La Cruz, M. N .A. and Guzmán-Sala, A., 2020. Analisys of marketing campaigns for
the development of tabasco as a tourist destination. Journal of Tourism and
Heritage Research. 3(2). pp.1-17.
Chen, H.H., Kang, H.Y. and Lee, A.H., 2017. A project management plan to reach
sustainable competitive advantage for a photovoltaic (PV)
manufacturer.Sustainability. 9(9). p.1496.
Kusters, J. F., 2016. The value and necessity of the project management plan: the pre-
award phase of BVP projects from the vendor’s perspective.
Wang, X., Ren, A. and Liu, X., 2017, August. Researching on quantitative project
management plan and implementation method. In AIP Conference
Proceedings (Vol. 1864, No. 1, p. 020176). AIP Publishing LLC.