Marketing Career Action Plan: Skills, CV & Self-Reflection

This report outlines a career action plan focused on developing skills for a marketing career. It includes a personal analysis identifying strengths and areas for improvement, specifically targeting communication, leadership, listening, innovative thinking, and interpersonal skills. The action plan details steps to acquire and enhance these skills, along with target dates for review and success measurement. The report also features a CV showcasing relevant experience and qualifications, and a LinkedIn profile summarizing the individual's background, skills, and career aspirations. The conclusion emphasizes the importance of a career action plan and self-awareness in achieving professional goals, highlighting the value of a well-crafted CV and LinkedIn profile in showcasing one's capabilities to potential employers.

Career Action plan
and self reflection
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Table of Contents
Introduction.....................................................................................................................................3
Main Body.......................................................................................................................................3
Personal analysis.........................................................................................................................3
Career Action Plan......................................................................................................................4
CV...............................................................................................................................................6
LinkedIn Profile..........................................................................................................................7
Conclusion.......................................................................................................................................8
References.......................................................................................................................................8
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Introduction
A career action plan is said to be a roadmap that helps an individual set their specific
goals or helps in clarifying the actions that is required to accomplish the goals. This plan also
make it able for a person to participate in the planned activities. This plan is very much useful
for the students who wants to establish a bright and a good career in the future. In this report, it
will cover the personal analysis to find out the strengths as well as the areas of personal
development(Coe., Wiley, and Bekker, 2019). This report will also include a career action plan
to develop the skills in the field of marketing. At the last a CV and linked profile is given in the
report.
Main Body
Personal analysis
I wanted to develop my career in marketing field and in order to make a career in this
field I have to conduct a deep research for this course and develop my capabilities regarding this.
I have to gain various knowledges, skills and concepts in order to become an effective marketing
manager. I had analysed that there are some skills that I have to do work on in order to improve
it and become an effective digital marketing manager(Salam., and et. al., 2019). The skills that
are much needed and I had to work on in order to become a good marketing manager are
discussed below:-
 Communication skills: This is considered as the quality of an individual that enables
them to get an understanding of the informations much more quickly and accurately. I
have realised that this skill is vital to become a good marketing manager because it helps
the mangers to conduct an effective conversation with different types of person like
colleagues, customers etc. I has also get an understanding that this skill has a major role
in solving the issues of customers and employees(Dahl., Peltier, and Schibrowsky.,
2018).
 Leadership: - It is considered as the capabilities of a person to guide or influence their
followers in order to improve their life. This skill is important for a marketing manager
because it helps them to increase their confidence level as well as enhances the
negotiating skills. I believe that it plays a vital role in the profession of marketing
manager because these kind of person has to deal and guide a lot of employees at the
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same time. This skill will also enable me to motivate the employees and align the whole
team goal with the organisation goal.
 Listening skills: It is the kind of ability that a person must have in order to communicate
properly with some other individual. I think I had a good grip of listening skills through
which it would make me able to listen the problems of customers as well as employees
and solve them. It also help me to make new connection by conducting an effective
communication(Ireland, and Lent., 2018).
 Innovative thinking: This quality enables a person to become a successful leader in the
life. I believe that this is an ability of a person to think of an another technique or tool to
perform the activity. It is also a much need skill for a marketing manager because they
have to think something unique and new in order to conduct the marketing of their
product. An innovating thinking helps them to conduct an effective marketing for their
product or service which moreover helps the company to get more customers.
 Interpersonal skill: It is a skill that a person can use to interact with some other person
and communicate much effectively. I think to be a good marketing manager it is very
important for me to have this skill because it will enable me make an effective
connection with the customers and lead the whole team that will work under me much
more effectively(Lovell., 2018). This skill help me as a marketing manger to collaborate
with the other organisation and motivate the employees in conducting effective and
efficient work.
Career Action Plan
I had fully analysed about the qualities that a marketing manager must have in order to
conduct an effective operations from the above written text. I will made a career action plan
which will help me to find out the areas in which I have to work hard in order to be an effective
marketing manager. The action plan is discussed below:-
What do I want
to learn?
What support
and resources
will I need?
What do I have
to do?
How will I
measure
success?
Target date for
review?
I want to learn
and improve my
To learn
communication
I have to conduct
regular practice of
The success can
be measured here
This skill can be
achieved in the
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communication
skills.
skill there is not
any specific
resources that is
required.
conversation by
communicating
with some other
person.
when I speak
fluently and
proper without
doing any
mistake.
next 2 months.
I want to learn
leadership skill.
There is not any
specific resources
required for this
skill. I have to
just build a
confidence to
handle a group of
person.
I have to work on
my
communication as
well as
interpersonal
skills. So, that it
will help me to do
effective
conversation with
the team
members as well
as It will also
enable me to
guide them well.
This skill success
can be measured
when I will able
to properly guide
my followers and
resolve their
issues perfectly.
This skill requires
a significant
amount of time.
So it can be
achieved by me in
6 months.
I want to enable a
skill in myself
and that is to start
innovating
thinking.
There is not any
specific resources
required to learn
this skill.
I would enable
myself to start
thinking
creatively and try
to solve the
problem with
some strategic
methods.
The success of
this skill can be
measure when I
came up with a
new idea or
techniques to
resolve the issues
that does not
exist.
This skill is a
hard one to
enable because it
needed a lot of
capabilities of
my mind. So I
think it requires
around 5 months.
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CV
Curriculum Vitae
(Marketing Manager)
Name:- Priyanshu
Contact details
Phone number:- 220xxx2100
E mail:- [e-mail]
Address:- xxx, 351, UK
Career Aim: The main aim of my career is to become an effective marketing manager of a
multi national company. I want to lead a group of team and complete the assigned task in an
effective and efficient way. To develop and grow in a well organized working environment for
a good period of time.
Work Experience:
 I had a done two internship in the of field of sales and marketing in a good reputed
company.
 I had attended many seminars and webinars in context to marketing that has helped me
to get a good understanding about this particular field.
 I had conducted some operations related to marketing in a company. My main work was
there is to create awareness about the company.
Qualifications;
 I had completed my bachelor's degree in business management.
 I had completed my master course in the field of sales and marketing.
 I also had a PhD degree in the field of marketing.
Skills:
 Communication skill
 Motivating Skill
 Time management skill
 Leadership skill
 Critical Thinking
 Interpersonal skill
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Area of Interest
 Solving sudoku
 Listening music
 Playing Football
LinkedIn Profile
Priyanshu Soni
Marketing analyst at Hoop
Talks about #marketinganalysis #customerexperiences #techmarketing
Contact details: London, UK
About: This profile shows my skills, knowledge, interests, background and experiences as well
as much more that I had done in my life. I live basically in London, United Kingdom but I have
grown up and completed my studies from Liverpool, UK. I am energetic as well as enthusiastic
in order to deal with the complex problems. I have a dream to work as a profession of
marketing manager in a reputed global company. I also love to listen music, solving sudoku,
reading books and travelling.
I currently work as a market analyst for a local marketing company. My job is to deal with
various marketing challenges and related activities. I need to create marketing goals for my
teammates. I basically analyse the current needs as well as the tastes and preferences of the
customers and then transmit them to the company to make it work accordingly. I need to work
on the latest tools that can be used in the marketing process while I need to have an
understanding about different marketing tools that can be used to promote products or services.
I like to do work in my current company but I want to explore more and gain something new
that will help me to develop my career. I have a good communication as well as interpersonal
skills, leadership skill, motivating skill and time management skill that enables me to do my
work in much more effective manner.
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Conclusion
From the above report, it has been analysed that a good career action plan plays a vital
role in an individual life who want to grow some of the specific skills in their life. It has also
been concluded that through by conducting a personal analysis it helps a person to get an
understanding about their strengths as well as weakness(Makovec., 2018). At last a CV helps an
individual to showcase their qualities, experience and qualification for a specific profile and a
LinkedIn Profile enables the employer to get acknowledge about the overall profile of an
individual.
References
Books and journals
Coe, I.R., Wiley, R. and Bekker, L.G., 2019. Organisational best practices towards gender
equality in science and medicine. The Lancet, 393(10171), pp.587-593.
Dahl, A.J., Peltier, J.W. and Schibrowsky, J.A., 2018. Critical thinking and reflective learning in
the marketing education literature: A historical perspective and future research
needs. Journal of Marketing Education, 40(2), pp.101-116.
Ireland, G.W. and Lent, R.W., 2018. Career exploration and decision-making learning
experiences: A test of the career self-management model. Journal of Vocational
Behavior, 106, pp.37-47.
Lovell, B., 2018. What do we know about coaching in medical education? A literature
review. Medical education, 52(4), pp.376-390.
Makovec, D., 2018. The teacher’s role and professional development. International Journal of
Cognitive Research in Science, Engineering and Education, 6(2), p.33.
Salam, M., and et. al., 2019. Service learning in higher education: A systematic literature
review. Asia Pacific Education Review, 20(4), pp.573-593.
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