Personal Development Plan: Skills for Marketing Management Career

This assignment is a personal development plan created by a marketing student in the UK. It begins with an assessment of key skills like interpersonal communication, creativity, teamwork, and organizational abilities, rating current proficiencies. The student then conducts a SWOT analysis, identifying strengths (social communication, influencing skills, teamwork), weaknesses (organizational and observational skills), opportunities (improving communication, creativity, and analytical skills), and threats (technological skills). The plan emphasizes improving organizational and observational skills, enhancing verbal and non-verbal communication, and boosting creativity and analytical abilities. The student highlights the importance of teamwork and the need to acquire IT skills. The objectives of the development plan are to improve effectiveness for a future career and prepare for a senior leadership role. The plan includes methods for measuring success through SWOT analysis, customer satisfaction, and employee surveys. The implementation involves planning, organizing, learning, implementing, evaluating, feedback, and continuous improvement to achieve the learning objectives.

Running head: PERSONAL DEVELOPMENT
Personal Development
Name of the Student
Name of the University
Author Note

1PERSONAL DEVELOPMENT
I am studying in reputed college of United Kingdom. I am a student of Management and I
am specializing in the field of Marketing. In the course of the study, I am improving and
working on the skills that highly affect the marketing studies.
The skills required to improve my knowledge in marketing management are-
1. Interpersonal skills- It will help in communicating with other individuals (Hayes
2013).
2. Good oral and written communication skills- It will help me in conveying my ideas
verbally or non-verbally to other people.
3. Creativity- This will help me in giving new ideas and innovate new things for
marketing communication (Anderson, Potočnik and Zhou 2014).
4. Teamwork- without teamwork, it is impossible to execute a task. Team effort
enhances the performance of the team (Lantz Friedrich, Sjöberg and Friedrich 2016).
5. Organizational skills- This will help me in completing the tasks in a more planned
manner (LaCount et al 2018).
The five skills that will help me in my future career are-
1. Numeracy and analytical ability- It will help me in investigating and analyzing
complex issues.
2. Influencing and negotiation skills- This is very practical skill that will help in
designing, developing and enhancing the interacting skill to influence customers and
individuals inside and outside the organization (Manuti et al 2015).
3. IT skills- It will help to provide technological support to the team.
4. Problem solving skills- This skill will help me in dealing with the challenges
(Whimbey, Lochhead and Narode 2013).

2PERSONAL DEVELOPMENT
5. Observational skills- This will help to understand the employees and the team
members in order to perform better.
My current ability for each of my skills:
(1-excellent, 2- very good, 3- average, 4-bad, 5-very bad)
 Interpersonal skills- 1
 Good oral and written communication skills- 2
 Creativity- 2
 Teamwork- 3
 Organizational skills- 4
 Numeracy and analytical ability- 2
 Influencing and negotiation skills- 1
 IT skills- 5
 Problem solving skills- 1
 Observational skills- 4
Personal SWOT analysis
This analysis will help me improve my weaknesses and threats and work on the opportunities
and the strengths by utilizing it in the appropriate place.
Strengths
 Social communication skill.
 Influencing people in order to make
complete the task.
 Team work
Weakness
 Organizational skills in order to
execute the tasks in an planned
manner.
 Observational skills
Opportunities Threats

3PERSONAL DEVELOPMENT
 Oral and written communication skills
 Creativity
 Analytical ability
 Teamwork
 Technological skills that runs most of
the businesses nowadays
The strong interpersonal skills will help me in developing and fostering working relationships
with other employees, subordinates and clients. It will also help me in enhancing the
organizational and team productivity. Thus, it will create a very positive working
environment. My influencing skills will affect and improve the personal relationships in the
workplace (Manuti et al 2015). It will also help in building credibility. Teamwork will help
maximizing the shared knowledge and will help me learn new set of skills to manage the
teams to effectively achieve the goals of the organization
I have to improve my organizational skills in order to improve my efficiency and
quality of work. Lack of organizational skills will act as a hindrance to the productivity,
which will affect the performance of the organization. I also have to improve my
observational skills in order to understand the viewpoints of other employees and clients.
Lack of which will lead to misunderstanding, wrong judgments and conflicts.
I can also improve on certain skills. I can work on my verbal and non-verbal skills,
which will help me in every step of my work. Improving creativity will improve production
and increase versatility in the organization. New ideas give rise to innovations. I also have to
improve my analytical skills for solving the complex issues of the team and the organization.
Analytical skills will help me in supporting my team. In order to survive in a workplace it is
very essential to work as a team. Individual performance along with the performance of the
team enhances the overall performance of the organization.

4PERSONAL DEVELOPMENT
Technological skills affect the performance of the organization. It is very essential to
avoid long-term unemployment. People will technological skills along with other skills are
preferred more in the organization. Replacement of workers takes place due to the lack of IT
skills. Thus, I have to go to a course in order to learn the basic technological skill (Manuti et
al 2015).
Personal Development plan
Objectives:
The main objectives of the development plan are to improve my effectiveness for my future
career and prepare for potential senior leadership role.
Recognizing success and measuring the improvement
In order to measure and recognize the improvements and success, I will do the SWOT
analysis of the organization to check the financial viability. The increase or decrease in
profits of the company will help me measure the success. Customer satisfaction is also an
important aspect to measure success (Whimbey, Lochhead and Narode 2013). Employee
satisfaction conducted by the employee satisfaction survey will also help me to measure my
areas of improvement.
Methods to achieve the learning objectives and implementation of the plan
In order to achieve and implement the learning the following steps needs to be followed.
They are-
 Planning- I have to make a plan to execute the learning in an appropriate manner.
 Organizing- After planning, the requirements and the outcomes should be aligned in
order to execute the implementation.

5PERSONAL DEVELOPMENT
 Learning- Planning and organizing leads to learning the necessary skills and improve
on it in order to effectively execute the plan.
 Implementing- This learning will then be implemented in the workplace by
interacting with the employees and the clients and solving the challenges of the
organization with my own abilities.
 Evaluating- The process of evaluating the success or failure of implementation plays a
very vital role in the plan. SWOT and other analysis will help to evaluate my
performance.
 Feedback- Honest feedbacks from the employees, higher authorities and clients will
help me know my position and the need for further improvements.


6PERSONAL DEVELOPMENT
Reference
Anderson, N., Potočnik, K. and Zhou, J., 2014. Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding framework. Journal of
management, 40(5), pp.1297-1333.
Hayes, J., 2013. Interpersonal Skills: Goal directed behaviour at work. Routledge.
LaCount, P.A., Hartung, C.M., Shelton, C.R. and Stevens, A.E., 2018. Efficacy of an
organizational skills intervention for college students with ADHD symptomatology and
academic difficulties. Journal of attention disorders, 22(4), pp.356-367.
Lantz Friedrich, A., Sjöberg, A. and Friedrich, P., 2016. Leaned teamwork fattens workplace
innovation: The relationship between task complexity, team learning and team
proactivity. European Journal of Work and Organizational Psychology, 25(4), pp.561-569.
Manuti, A., Pastore, S., Scardigno, A.F., Giancaspro, M.L. and Morciano, D., 2015. Formal
and informal learning in the workplace: a research review. International journal of training
and development, 19(1), pp.1-17.
Whimbey, A., Lochhead, J. and Narode, R., 2013. Problem solving & comprehension: A
short course in analytical reasoning. Routledge.