Marketing Manager Presentation: Skills for the Workplace - BMSW4001

This presentation provides a comprehensive overview of the skills required for a marketing manager role, focusing on academic and employability skills within the retail industry. It begins with an introduction to employability skills, followed by a detailed SWOT analysis, outlining strengths, weaknesses, opportunities, and threats. The presentation then delves into a personal development plan (PDP), specifying areas for improvement in communication and IT skills, along with timelines and methods for achieving goals. Time management tools are also discussed, highlighting learning experiences and areas for improvement. The conclusion summarizes the importance of these tools for a successful marketing career. The presentation includes references to support the analysis and recommendations. This report is an individual presentation on academic and employability skills.

Individual Presentation

Table of Content
 Introduction
 SWOT Analysis
 Personal Development Plan
 Time Management Tools
 Conclusion
 References

Introduction
The employability skills is depicts about
individual skill which seeking to develop
after choosing specific professional field.
In this presentation report, there is
explanation about individual chosen field
in Marketing at retail company. Academic
and employability skills are essential in
overall development of an individual
during a course of entire life.

SWOT Analysis
It is defined as a strategic planning method which is
used in order to help an individual or a company to
identify all their strengths, weaknesses,
opportunities and threats. It is a way in which an
organization can assess their competitive position
and implement effective strategic planning. It is
necessary that the analysis is done in right way so
companies can use the strategy of gathering the
right people in company.

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Strength: As a becoming Marketing manager my major duties or priorities is to serve services
which are included in business or product and services related. People are constantly change
their taste and preferences in terms of demand on which in have to work as well as focus on
main criteria is measuring customer behaviour. My idea to chosen Marketing Manager is
matching with my strength that procure many aspect. As my skills and knowledge is more
efficient in terms of decision making, negotiation skills, communication command and other in
effective manner.

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Weaknesses: In order to keep fluctuating environment that is essential to change skills and
knowledge. In perspective of being Marketing Manager I have to face many challenges that
make my skills and knowledge fluctuates within effective. To constantly study about market is
very tuff because every market changes as per demand as well as on consumer behavior.
Somehow I lack in some factor such as not properly understand what customer actually
looking for and top fail provide marketing related services which is needed to accomplish their
demand. For that I have to improve efficiency skills effectively.

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Opportunities: Being a Marketing manager, when I have many responsibilities which need to
take care off as well as mapping opportunities that would open door to my career as per
successful growth. As per self assessment is play an important role I have also conducted in
that I founded many strength as well as skills which helps me to growth in marketing career in
successful manner. Skills are like communication, this is one of major skills that supports to
long time to influence people as provide excellence type of skills and mannerism. It further
describe about my overall personality traits that increase these skills to courteous manner on
better healthy relationship.

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Threats: The major threats could come across in my Marketing career that in retail and other
companies are approach every candidates to select who have some sort of IT Skills which is
essential in every professional background. Similarly in marketing overall data about customer
and product and services related recorded in computers which make work flexible for that I
have to improve my IT skills on which I can used in my marketing manager career skills. For
having well maintained and create better structure report is provide proper funding required for
jjoin8ing extra classes to enhance my skills in quality manner that would generate positive
way of outcomes in effective manner.

Personal Development plan (PDP)
Area of development Date till I will
achieve this :
I will achieve this by : What's happening now ? How will I know I have
been successful ?
Progress
Communication Skills As I have to start
in my early
beginning of my
career and I have
expected to learn
within one week
from now
15/04/21.
In order to accomplish
communication for that I have
to attend some marketing
communication courses as
well as some seminar and
webinar of marketing experts
who can guides about to
create better personality
development and also
undertakes diploma about
certain fluent in English as
well as must having local
languages to improve and
make understand about local
people demand.
As per currently stage is
recommending about better
work. But in current
situation its going good and
I have explore many unique
aspect and learning factor
such as marketing rules,
principles and how to
communicate with
customer, pitching product
etc. But on the other facing
some challenges which
makes my career in
Marketing career within
development in marketing.
This will depend on
positive outcomes when I
will accomplish as per
time passes and clear out
objective clear within
effective manner. By
taking feedbacks from
my experts or mentors
that is essential to getting
genuine judgement
within effective manner.
As per my overall
progress report is
considered to being
mapped and judged by
me as well as my
mentors who guidance
would enhance my
skills and knowledge
power within effective
manner.

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Area of development Date till I will
achieve this :
I will achieve this by : What's happening now ? How will I know I
have been
successful ?
Progress
IT Skills(basic
computer knowledge)
Around 20 days
of estimation
from now
27/04/21.
In order to time calculation
for accomplish this
objectivity IT skills from
getting consult with my
mentor as well as my
practise that would
enhanced effectively.
As per present situation I
have been facing many
implication related with
my career that I my
knowledge in computer
is not sufficient enough
in which I have to
upgrade in better way.
When my IT skills
provide my work
outcomes in positive
manner that will
generate in better work
satisfaction.
To sustain and attain
business profits as
well as customer
satisfaction within
effective manner.

Time management tools
What did I Learn What went well ? What could I have
done better?
What did I gain from
the experience
Learning and
progress
Week One
(Communication
Skills)
At this time I would be
aware about on what
skills I have been
lacking in
communication.
At my initial stage I
must read out novels
and English news
paper for make my
fluency in English
language in better way.
As per from my
experience I have gain
many positive and
negative outputs that
could help my
personality improves
in further life
On the basis of this
skills could helped to
generate attaining long
term goals in
marketing field.

Time management tools
What did I Learn What went well ? What could I have
done better?
What did I gain from
the experience
Learning and
progress
Week 2 or 20 Days(IT
Skills)
I was moderately
aware my self that
some skills in
computer are not
enhanced this make
me realised before
time.
I should join some
computer classes or
experts seminar who
are have expertise in
this particular field.
As I have gained many
IT skills like how to
operate and use of
marketing IT skills
such as MS word,
power point, excel
practises.
My learning basis I
have generate my
major skills improved
in computer field.

Conclusion
From above report of employability and acdemic skills as summarised about Marketing
manger profession chosen in which Swot, PDP and Time management tool excuted. These
tools defines about first person specification about what practise is imporved and needed to
developed that could leads successfully to being as professional Marketing manager in retail
company.

References
Bates, G., and et. al., 2019. Beyond employability skills: Developing professional purpose. Journal of
Teaching and Learning for Graduate Employability. 10(1). pp.7-26.
Chhinzer, N. and Russo, A.M., 2018. An exploration of employer perceptions of graduate student
employability. Education+ Training.
Hanapi, Z., and et. al., 2018. Development of employability skills measurement model among
engineering graduates of community college using Delphi technique and confirmatory factor
analysis. Advanced Science Letters. 24(4). pp.2660-2664.
Suleman, F. and Laranjeiro, A.M.C., 2018. The employability skills of graduates and employers’
options in Portugal. Education+ Training.

Thank You