Marketing Career Analysis Report: Skills, Trends, and Roles

This report offers a detailed analysis of a marketing career, focusing on the skills and knowledge required for graduates entering the field. It identifies essential abilities such as communication, research and development, team working, creativity, and self-motivation. The report examines current trends in the marketing profession, including the impact of globalization and digital marketing, and discusses the challenges and opportunities faced by marketers. It explores the importance of adapting to changing customer needs, leveraging technology, and developing effective strategies for customer engagement and satisfaction. Furthermore, the report provides an evaluation of a specific marketing analyst job description, outlining roles, responsibilities, and requirements, demonstrating the practical application of the discussed concepts. The report emphasizes the significance of continuous self-improvement and the ability to adapt to the evolving landscape of the marketing industry.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................1
Analysis and Application.................................................................................................................1
General trends which can impact on chosen profession.........................................................1
Skills and experiences required for chosen profession...........................................................3
Conclusion.......................................................................................................................................4
REFERENCES................................................................................................................................6
Appendix..........................................................................................................................................7
Evaluation of job profession...................................................................................................7

INTRODUCTION
Graduate employment and graduate job refers a position which requires a minimum of
undergraduate degree for an individual (Mok and Jiang, 2017). This present study is based on
marketing job role in which graduate individual want to enter. After my graduation I want to
perform roles of marketing as I think that I have some skills which can help me out in
performing roles of marketing in an effective manner and also improving career. Main aim of
this study is to identify own skills, requirement of knowledge for performing basic roles after
graduation. This study will discuss all current trends and roles required to perform in marketing,
problem associated with it and all. The main aim of this report is to identify skills which are
required for performing marketing role. Further, it will also discuss some skills which are
required in an individual after graduation for performing roles of marketing such as:
communication, research and development, problem solving and others.
Analysis and Application
General trends which can impact on chosen profession
It is important to gather information related to marketing profession as what changes often
occurs, problems which companies faces and all. By participating in career development
program where total participants were 50 and were around 10 marketing manager of different
organizations. They told all of us about requirement of basic skills in performing marketing role
like communication and research and development (Mago, 2017). They also made all people
known about effectiveness of marketing and using appropriate methods by which employees can
accomplish goals, take competitive advantages and attract customers to the great extent.
They told appropriate ways of dealing with customers, working under pressure and ways of
solving problems. At the end of the event, some employees asked some questions from
marketing managers related to this profession like Problems faced by marketers, the most
choosing way of marketing between digital and traditional and ways of satisfying customers and
solving marketing related problem which are:
In the context of problems associated with marketing role it is found in this regard that several
organizations and marketed face problems of satisfying changing needs of customers. Customers
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are becoming health conscious and in several industries like apparel, retail and others, customers
requirements getting changed in rapid manner and changing own strategies accordingly can
increase cost and time as well. It may sometimes become reason of frustration and failure in
attracting customers and increasing sales.
It is found from information and articles that nowadays most of the larger organizations
are using digital marketing because they find easier in approaching and interacting with global
customers and many customers at once. There are several factors which need to be considered
while attracting global customers. Some factors vary culture to culture and it create some
problems such as taste of people and their different lifestyle. Different cultures of people have
different taste so, while making planning it is important for manager to add all values and
elements which can satisfy needs of different culture of people or modify products as per the
needs of customers. It reduces their time and cost as well. One of the other reason is increasing
use of technology and globalization and people make use of social media to the great extent and
due to this reason, companies focus on digital rather than traditional marketing.
It is important to know about appropriate ways and strategies which are being used by
successful companies in solving problems and satisfying changing needs of customers, In this
regard it is found that allowing customers’ to share their views, giving feedbacks, providing post
sale services, being in contact after sale are some ways. When customers are allowed to share
their views regarding products and when company take all their views into consideration and
make changes in their products accordingly and also when they get post sale services then it
makes customers feel valued and increase loyalty (Alonso-Gonzalez, 2017). It is one of the best
way of increasing customer retention rate.
From secondary research some information regarding marketing is gathered and it is found
that globalization is having critical impacts on marketing. All developing countries are getting
several opportunities of business expansion, interacting with global customers, establishing
markets in new countries and increasing sales. By using global marketing and social media they
are saving money which can increase their profit margin.
On the other hand, it is also found that due to increasing use of technology and
globalization, small and medium size companies are facing problems in attracting customers as
initially they require investing money in social media for developing website, promoting goods.
Due to lack of availability, they are becoming fail in attracting customers. But by making use of
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some skills which are required in performing roles as marketer such as Communication, decision
making, influencing and negotiating and meeting customers face to face they are competing with
other companies.
Skills and experiences required for chosen profession
As a newly graduate who wants to perform role as marketer require some skills and
experience and on these basis, selection is being done. Some important and basic skills of
marketer on which basis, employer hire graduate which are being known from primary research
and by participating in career events include:
Communication: One of the main aims of marketer is to influence and making customers aware
about products and services of company and it can only be done with good oral and written
communication skills. So, communication is a vital for performing marketing roles in an
effective manner (Di Gregorio and et.al., 2019). If marketer has effective active listening and
oral skill then he can influence customers and can make them able to buy products of their
company. By having this skill, newly graduate can promote goods and brand of the Company
and help them out in accomplishing their goals. So, there is requirement of having this skill for
interacting with any type of customer with efficacy.
Research and development: Other main responsibility of marketing is to gather information
from customers and accordingly provide them products. Different customers have different needs
and company can make an effective position in the market when they satisfy their customers
which can be done when marketer have an effective research and development skill. As per this
skills gradates require having an ability to research about market trends like customers likes,
dislikes, preferences, competitors pricing strategies and making use of all information with
effectiveness and making products accordingly.
Team working: In the context of marketing role it can be said that it is interrelated with other
departments like after collecting information they need to provide them to sales and purchasing
department and also interacting with finance, HR and other department for performing their roles
with efficacy. So, by having an effective team working skill, graduate as a marketer can get
several effective information which plays an important role in decision making, development and
customers awareness.
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Creativity: There are several organizations in the market who focuses on marketing the most but
there are only few organizations who are successful and one of the main reason behind it is their
creativity skill. After collecting information and interacting with customers, a successful
marketer make use of their creativity and imagination skills which help them out in making their
products unique and use attractive ways of approaching customers and providing them products.
So, it is one of the main skills required for performing role as marketer.
Confidence and self motivation: Performing roles as marketer is not an easy task as according
to business environmental factors they have to make changes in their strategies and require
working under pressure. For graduates it is important of having self motivation and confidence
skills for having a good image in the eye of customers and making them believe on themselves.
There are several other areas in which people require expertise such as:
Decision making: After market research, interacting with customers, marketers require taking
better decision which is beneficial for both company and customers This ability of making
decision also requires evaluation skill. So, by having a critical evaluation and analysis skills of
viewing both positive and negative sides of each aspect, graduate can perform marketing roles in
an effective manner (Kutlubay and Uslay, 2019).
Influencing and negotiation skill: This skill refers an ability in which people can make other
people believe in themselves and it is the key of the success. Not only making people aware
about products of the company is important but for increasing sales and retaining them with the
company, graduates require having expertise in this ability. For negotiating and influencing
people they need to make use of their skills of communication, integrity, calm behaviour and
others skills at once and according to the nature of customers (Richards, Guerrero and Fischbach,
2020). An individual who has this skill can easily attract customers for buying products and also
improve brand in an effective manner.
So, from the above discussed all skills and knowledge area it can be said that as a newly
graduate who wants to perform all basic roles of marketing in an effective manner requires all
these.
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Conclusion
From the above study it has been summarized that communication and decision making
skills played a vital role in playing roles after graduation as marketer. All these skills like
research and development and others allow a newly graduated person to perform their roles in an
effective manner and increasing confidence for improving career. Further, it has also been
evaluated that marketers require identifying t some current trends relevant to marketing as what
problems may occur, ways of solving problems, how they use their skills and all this information
can be gathered by participating in career events and other personal contacts.
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REFERENCES
Books & Journals
Alonso-Gonzalez, A., 2017. New Marketing Trends in Economic and Administrative
Sciences. Cuadernos Latinoamericanos de Administración, 13(25), pp.7-8.
Di Gregorio, A. and et.al., 2019. Employability skills for future marketing
professionals. European management journal, 37(3), pp.251-258.
Kutlubay, O.C. and Uslay, C., 2019. The varying role of social ties on team performance:
Evidence from the marketing classroom. Marketing Education Review, 29(1), pp.37-51.
Mago, Z., 2017. New trends of marketing communication based on digital games. European
Journal of Science and Theology, 13(6), pp.171-182.
Mok, K.H. and Jiang, J., 2017. Massification of higher education: Challenges for admissions and
graduate employment in China. In Managing international connectivity, diversity of
learning and changing labour markets (pp. 219-243). Springer, Singapore.
Richards, J., Guerrero, V. and Fischbach, S., 2020. Negotiation competence: Improving student
negotiation self-efficacy. Journal of Education for Business, pp.1-6.
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Appendix
Evaluation of job profession
After performing all roles and functions of marketing it is important for graduate to improve
themselves for accomplishing goals, improving career and getting desired role in the future.
Interested Job description of Marketing analyst require several skills and knowledge. In the
regards to Marketing analyst I can say that I have keen interest of working in this field as I have
an effective research and development and communication skills. I like to keep m6yself around
people and interact with new people and in this department I can interact with different nature of
customers and help company in accomplishing their goals. It can help me out in the future in
performing role as brand ambassador.
Job description
Reports to: CEO of Tesco
Position overview: Reporting to marketing director, marketing analysts is responsible
for providing detailed customers insight, information related to competitors and market
trends for making better decision.
Roles and responsibilities:
 Design research projects.
 Building marketing dashboards.
 Conducting marketing research for analysing competitors and evaluating market
penetration.
 Integrating marketing research information into CRM system.
 Managing STP.
 Performing customers’ satisfaction survey
Job requirements
Minimum of 1 year of experience in marketing field.
University degree in relevant field.
Communicational skills.
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Team working skill.
Ability to develop relation with customers and senior level executives.
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