University Name - Marketing Plan for Infant Organic Food Promotion

This report details a comprehensive marketing plan for infant organic food, emphasizing the use of social media platforms to promote the product effectively. The plan focuses on leveraging Facebook, Twitter, YouTube, and Instagram to reach the target market and communicate the benefits of organic food for infants. The strategy includes creating an audiovisual advertisement to be circulated across these platforms, establishing official Facebook pages with product information and promotional content, utilizing Twitter for customer feedback and engagement, employing YouTube for skippable advertisements and banner ads, and utilizing Instagram for brand promotion through banner advertisements. The report also includes a discussion of how the company can utilize the social media platforms to engage with customers and understand their needs and preferences. The report is supported by references to academic literature on marketing and social media strategies.

Running head: TOPIC
Topic
Name of the Student
Name of the University
Author’s note

1TOPIC
The promotion mix is an important aspect of marketing as it ensures effective
communication of the company with the target market. The idea of Infant organic food is
innovative and it will require proper communication plan in order to make the target market
understand the utility and the advantage of the product (De Vries et al., 2012). As every parent
wants the best for their children it is important to make them understand the advantages of
organic food among the infants (Vinerean et al., 2013). The social media platforms that will be
used in the process of communication are: Facebook, Twitter, YouTube and Instagram. All the
accounts will be linked with one another so that if a post is uploaded in one of the platform
others automatically get updated. An audiovisual advertisement will be made which will be
circulated in the social media platforms that are mentioned above (De Vries et al., 2012).
Facebook: The Company will have their official page in the platform which will have all the
information regarding the products and how it should be used especially the advantages it has
over the other packaged food items for infants (Vinerean et al., 2013). The company will post
regularly in the page with new articles related to kids. The company will also choose for the paid
promotion option and will promote the company and the product among the target market
(Ashley & Tuten, 2015).
Twitter: this platform will be used to collect feedbacks and understand the views, needs and
requirements of the customers. The company will tweet and re-tweet the conversations will the
customers and will use this platform to understand the market better (Ashley & Tuten, 2015).
YouTube: skipable advertisement will be the paid promotion in Youtube. This is the same
audiovisual which will be used in all the platforms in order to maintain parity. There will also be
banner ads (Ashley & Tuten, 2015).

2TOPIC
Instagram: the company will have a page and will also choose to promote in the banner
advertisements (De Vries et al., 2012).

3TOPIC
Reference: APA
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), 83-91.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media
marketing on online consumer behavior. International Journal of Business and
Management, 8(14), 66.