Role of Marketing in Sohe Travel and Tours Business

This report provides an overview of the marketing functions, roles, and responsibilities within Sohe Travel and Tours. It examines the importance of marketing in the context of product purchase and sale, emphasizing the need to meet consumer needs effectively. The report analyzes the internal and external marketing environment, discussing how various marketing functions interrelate with other business units, such as selling, pricing, promotion, and distribution. It highlights the significance of B2B and B2C marketing and the importance of operational coordination among different departments to develop effective marketing strategies. The report concludes that effective marketing enhances services, attracts potential customers, and boosts the company's revenue-generating capabilities within the marketplace.

MARKETING AT SOHE
TRAVEL AND TOURS

TABLE OF CONTENTS
 INTRODUCTION
 Role and responsibility of marketing function
 Roles and responsibility towards marketing environment
 Element of marketing function and how it interrelate with functional
unit
 Role and responsibility of marketing
 Importance of interrelation among marketing and other functional
unit
 CONCLUSION
 REFERENCES

INTRODUCTION
Marketing involves various techniques through which
they can reach to the potential customers in the
marketplace. It helps in increasing the profit of the
company by promoting the services of the company.
marketing at sohe tour and travels helps in increasing the
demand of the company in the marketplace. It also helps
in increasing the revenue generating power of the
company.

ROLE AND RESPONSIBILITY OF
MARKETING FUNCTION
 Marketing functions are directly related in the context of
product purchase and sale to meet the actual needs of
potential consumers. It stores the information of each
product and market that are essential to the needs of
consumers, and provides the optimum role and function
by referring to the marketing configured to transport the
essential products.

ROLES AND RESPONSIBILITY TOWARDS
MARKETING ENVIRONMENT
 Internal Environmental Impact: An analysis of the
internal environment of Sohe Travel and Tours that
contributes to the best planning for effective marketing.

ELEMENT OF MARKETING FUNCTION AND HOW
IT INTERRELATE WITH FUNCTIONAL UNIT
There are different functions of marketing which is
interrelated with the other functional unit of the business
like selling, Pricing, promotion, distribution etc which
has to be discussed with the other department so that
effective strategies can be formulated.

ROLE AND RESPONSIBILITY OF
MARKETING
 Marketing function is associated with B2B and B2C
form of business. Sohe Travel and Tours must ultimately
focus on the organization to maintain proper operational
coordination with other functions of the organization so
that it can develop better marketing strategies because
different department helps in proper strategies
formulation.

IMPORTANCE OF INTERRELATION AMONG
MARKETING AND OTHER FUNCTIONAL UNIT
 Marketing functions are contained in some functional
units of an organization. The marketing department is
related to finance. Economic resources were needed to
carry out the actual planning, research, and execution of
the marketing plan so that the entire marketing plan
could be designed. To achieve the objectives of the
business company has to develop effective relation with
the other functional unit of the business so that gaols can
be achieved effectively.

CONCLUSION
 As per the presentation it has been analysed that
marketing helps in improving the services of the
company in the economy it also helps in attracting the
attention of the potential customers towards the services
of the business which further increases the revenue
generating power of the business in the marketplace.

REFERENCES
 Seretny, M. and Gaur, D., 2020. The Model of Sustainable
Marketing as a Responsible Approach to Marketing in the
Era of Industry 4.0. In Sustainable Development and
Social Responsibility—Volume 1 (pp. 283-289). Springer,
Cham.
 Alfiani, S.D. and Rachmawati, I., 2020. The Effect of
Experiential Marketing and Brand Image on Customer
Satisfaction. Almana: Jurnal Manajemen dan Bisnis, 4(2),
pp.164-175.
 Zozul'ov, O. and Tsarova, T., 2020. The marketing epochs
by key elements of enterprisecompetitiveness. Economic
bulletin of National technical university of Ukraine «Kyiv
polytechnic institute», 1(17)

Thank You