Purchasing Issues: Analysis of Problems and Solutions in Marketing

This report delves into crucial purchasing issues encountered in marketing, including inflexible suppliers, damaged goods, and rushed purchases. It explores strategies for addressing these challenges, such as verifying goods' condition upon receipt and implementing effective communication. Furthermore, the report focuses on how to advise clients experiencing post-purchase dissonance by reassuring them about their purchase decisions and highlighting the product's value. The report provides a detailed analysis of these issues and offers practical advice, referencing relevant literature to support its findings. This information is valuable for students seeking to understand and navigate the complexities of purchasing and marketing strategies.

Running head: PURCHASING ISSUES
Purchasing Issues
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Author Note

PURCHASING ISSUES
Table of Contents
Overview..........................................................................................................................................4
Purchasing issues.............................................................................................................................4
Process of advising the clients regarding the issue of post-purchase dissonance............................4

PURCHASING ISSUES
Overview
This report purposes to discuss three essential purchasing issues which are faced by the
marketers. This also aims to discuss the procedure of advising of clients regarding the issue of
post-purchase dissonance.
Purchasing issues
Three essential issues of purchasing are mentioned below:
 Inflexible supplier: This kind of suppliers does not possess capabilities of
accommodating to the need of the company and are not really flexible. The suppliers are
not that flexible and avoid providing of several discounts especially in case of large
orders or bulk orders. These particular kinds of suppliers also insists on certain types of
surges for its inclusion in pricing. Damaged goods: In this particular context, the cautionary steps get avoided most of the
times which in turn forms the reason for overrunning of costs (Monczka et al., 2015). The
goods need to be checked by the receiving staff for the aim of ensuring the existing
conditions of the goods. Rushed purchases: This kind of scenario takes place due to the error of the human
beings but could be resolved. This involves the process of achievement of the
confirmation of the receiving staff if the goods are damaged or not. Only then, the
damaged goods could be returned to the supplier.
Process of advising the clients regarding the issue of post-purchase dissonance.
The client needs to be assured by the marketing manager that the product they bought is
up to the mark for the price which has been paid by them for any particular product (Lee, 2015).

PURCHASING ISSUES
The marketing should present reasons to the client that the client has not overpaid for the
products which have been purchased by them. Certain reasons needs to be provided to the client
regarding the specifications of the product of the competitor.

PURCHASING ISSUES
References
Lee, D. H. (2015). An alternative explanation of consumer product returns from the postpurchase
dissonance and ecological marketing perspectives. Psychology & Marketing, 32(1), 49-
64.
Monczka, R. M., Handfield, R. B., Giunipero, L. C., & Patterson, J. L. (2015). Purchasing and
supply chain management. Cengage Learning.