Marketing: Analysis of short-term trends and strategic direction

This report examines the contrasting approaches of short-term trends and strategic direction in marketing. It highlights how businesses can leverage short-term market analysis to identify immediate opportunities, while also emphasizing the importance of a long-term strategic vision for sustainable growth. The report discusses the benefits of each approach, including increased profitability from quick wins and brand awareness from strategic planning. It references academic sources to support the analysis. The report concludes that organizations must balance both short-term tactics and a broader strategic plan to achieve lasting success and maximize business potential. The report also highlights the importance of strategic direction in achieving long-term goals and the creation of strategic plans for better business growth.

MARKETING

Table of Contents
MARKETING .................................................................................................................................1
REFERENCES................................................................................................................................1

TITLE- Organisations respond to short term trends or stay the course of their strategic
direction.
Marketing termed out crucial aspect whose main aims is to undertake those actions that
aids to promote and sell product and services (Samra‐Fredericks, 2018). If any entity is based on
providing short term trends by analysing the needs and wants of customers can aids to earn large
amount of profitability and productivity for the shorter period of time. In order or launch a new
commodities, the entity can look over the short term trends as this aids to attend the success for
long term growth. Short-term trends aids to build short strategy to gain success for shorter period
of time. This brings short sustainability within business.
However, strategic direction can be defined as the effective tool as this aids to advance
the business growth by formulating plan of actions. With help of undertaking strategic direction,
the enterprise can able to establish brand awareness and can produce the better result for the long
term. Creation of the strategic plan can be defined as the components that aids to have better
planning for growth. Organisation must responds to strategic direction as this helps to prepare
realistic vision in order to undertake and build better future for business and this also aids to
maximise the potential growth for business (Davies and Ellison, 2015). In order to attend higher
profitability, the enterprise refer to undertake the action that aids to accomplish long term goals
of enterprise. This helps to long term sustainability and success to business enterprise.

REFERENCES
Books and journals
Samra‐Fredericks, D., 2018. Strategizing as lived experience and strategists’ everyday efforts to
shape strategic direction. Journal of management studies. 40(1). pp.141-174.
Davies, B. and Ellison, L., 2015. Strategic direction and development of the school. Routledge.
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