This report analyzes the marketing management challenges faced by Holmes Institute, focusing on declining enrollment rates. It identifies key issues, including increased competition from other universities and a lack of diverse course offerings, which are impacting student intake. The report recommends several strategies to address these challenges. These include developing a wider range of courses to attract a broader student base and expanding into new market areas to reduce reliance on the Australian market. Furthermore, it suggests increasing touch points with potential students through student portals and physical counseling centers to enhance visibility and attract a larger segment of the market. The report references relevant academic sources to support its findings and recommendations, providing a comprehensive overview of the issues and potential solutions.
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