Product Development: A&O Supplement - Marketing Strategies and Plan

This presentation outlines the product development and marketing strategies for A&O Supplement. It focuses on the introduction of ultra-energy drinks and detox powders, aiming to increase profitability and market share. The presentation covers key aspects such as product, price, place, and promotion (the 4Ps), along with target market analysis and the use of digital marketing. The supplement products are positioned to offer high-quality ingredients and a premium experience. The presentation also emphasizes the importance of understanding customer behavior and utilizing digital platforms for promotion. The conclusion highlights the supplement's entry into the market and the potential for growth, supported by research and a focus on providing high-quality products to meet consumer needs.

PRODUCT
DEVELOPMENT
INTRODUCTI
ONThe business is
commercial establishment
that is organised to earn
the profit by the
stakeholders and owners.
This poster presentation
will show development of
new product in the
competitive market.
A&O
To launch ultra-energy drinks
and detox powder in order to
enhance profitability by 10%
for achievement of company
goals.
To offer high quality products
in order to create positive
brand image to attract more
and more customers within
firm.
A&O
To increase the sale of good
quality of health products by
15% i.e. of newly launched
products till the end of 2021.
To make use of digital
marketing technology to
generate awareness among
maximum number of
individual.
A&O
To ensure that the target
market of the products is
attracted towards the
products launched.Process and factor
of product
developmentStart with finish product
Intimately understand the product
value in the market
Language the will used while
describing the product
Manner of selling
Evaluate the regulatory landscape
Determine the ingredient and
suppliers
MARKETING
MIX
This is a set of marketing tool
assist to know the elements of
marketing includes product,
price, place and promotion.
Place: The products can be
available at both offline and
online.
4P’S
Product: The products of
supplements are attractive in its
design and having a premium
quality than its competitors in
the market.
Price: Company has planned to
sell its products at very nominal
prices.
4P’S
Promotion: Digital
technology is most used
by Supplement world to
promote products and
services to maximum
individual.
Market
strategy
Target market
Customer buying
behaviour
Market research
CONCLUSION
This poster concludes that
the supplement world is
entering in market with new
product that are ultra-
energy drink and detox.
REFERENCES
Basias, N. and Pollalis, Y., 2018. Quantitative and
qualitative research in business & technology:
Justifying a suitable research
methodology. Review of Integrative Business and
Economics Research. 7. pp.91-105.
Blut, M., Teller, C. and Floh, A., 2018. Testing retail
marketing-mix effects on patronage: A meta-
analysis. Journal of Retailing. 94(2). pp.113-135.
USP: The supplement products
contained all the vitamins and mineral that
are required for healthy lifestyle.
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