Analysis of Digital Media Marketing Strategies for Business Growth

This report examines various strategies for digital media marketing, focusing on enhancing online presence and customer engagement. It highlights the importance of identifying the target audience and utilizing online tools like social media platforms. The report also emphasizes the role of relationship marketing in fostering strong customer-business relationships and the significance of transactional marketing and word-of-mouth referrals. Furthermore, the report provides insights into selecting appropriate social media marketing tools, considering single-purpose, single-platform, and multiple-platform tools, as well as purchased services and consumer tools for productivity and engagement. Overall, the report aims to provide a comprehensive understanding of effective digital media marketing strategies to drive business growth and improve customer satisfaction.

Running head: Business Digital Media
Business Digital Media
Name of the product
Course name
Course ID

1Business Digital Media
Several methods that you would suggest to the marketing team
In order to increase the marketing of the product, it is important for the marketing team to
identify the online tools of marketing in order to attract the more number of customers. Example of
online marketing will be to use Facebook and other social media applications. Most of the companies
fail to identify the target audience and they often mismatch the marketing. The second strategy is
going to test the audience and in order to indulge the improvement in the marketing if the products are
mainly designed for the specific number of products (De Mooij, 2018). On the other hand, the third
important strategy that the companies might take is the relationship marketing. Through the
involvement of the relationship marketing the managers that are related with the marketing team will
have to define the relationship that is having with the customers (Kotler, et al. 2015). Now in order to
highlight the growth of level of the products the managers has to establish high grade of employee-
customer relationship and in order to increase the overall increase in the revenue will bring in high
rate of growth. Transactional marketing is one of the important concept that has enabled the selling
the products through big event and by discounts. Moreover, in the modern generation the marketing of
the business is also depending on the word of mouth. Many goods that are being built is mainly
referred by many customers.

2Business Digital Media
Reference lists
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes. SAGE
Publications Limited.
Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015. Marketing. Pearson Higher
Education AU.
Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing management: an
Asian perspective. Pearson.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.