This report provides an overview of marketing essentials, focusing on the key roles and responsibilities of a marketing function within an organization. It explores the marketing department's interactions within a marketing environment, differentiating between B2B and B2C marketing approaches. The report includes a PESTLE analysis, applied to Nestle, examining the political, economic, social, technological, legal, and environmental factors affecting the company. It also delves into the significance of departmental interrelationships, such as those between marketing, finance, IT, and HR departments, highlighting their collaborative impact on business success. The report concludes by emphasizing the importance of integrated marketing strategies and effective communication across departments for organizational growth and sustainability, referencing key marketing texts for further study.
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