Marketing Report: Story Synopsis, Target Personas and Narrative Themes

This marketing report provides an in-depth analysis of various marketing concepts and strategies. It begins with a story synopsis, outlining the key elements of a marketing narrative. The report then delves into the identification of target personas, focusing on the characteristics, interests, and needs of potential consumers. The overarching theme of the marketing approach is explored, encompassing affective states, empathic values, and emotion-laden thematic concepts. The report further examines the path to narrative themes, including motivational aspects, achievement, and self-restoration. It also details the rising action in story arcs, identifying incidents that create conflict, inspire actions, and lead to epic outcomes. The report uses the example of a buyer persona to highlight marketing strategies that can be employed. The report references several academic sources to support its findings.

Marketing
1

Contents
Story Sypnosis............................................................................................................................3
Target Personas..........................................................................................................................3
Overarching Theme....................................................................................................................4
Path to Narrative themes............................................................................................................5
Rising action in story Arcs.........................................................................................................6
2

Story Sypnosis
Marketing refers to the different activities pursued by enterprise to promote its goods
and services to the target market (Tantra, 2021). The objective of marketing is to draw the
consumer attention, creating a strong relationship with existing consumers.
Target Personas
The target persona is a profile of the potential existing consumers in UK marketplace.
Typically, it deals with the medium income people and consider as ideal customers, focused
on identifying specific needs and requirements.
Targeted personas from business segment list
For buyer persona, created by digital marketing agency and learn about the income
and lifestyle, struggle of Tommy. He was complete master in human resources.
Background of Tommy-
 Founder of accounting
 Completing their graduate degree in account & finance.
Interests & Hobbies-
 Running in different activities such as racer, watching movies. He was a great person
and going out to brunch with other young people.
Rationale for target audience
The purpose of targeting the audience like Tommy, and identify the specific demand
of consumers. Usually, it is focused on the promotions, products & services. The target
audience analysis will be considered on the basis of different factors such as income, age and
location (Aimé, Berger-Remy and Laporte, 2022). In case of Tommy, it can be targeted the
audience on the basis of their income level. It is important to focus on the target persona and
playing an important role in the brand.
Learning how to determine that tommy as targeted person ensure that it will take care
of brand to market. It is the most effective way to manage and control the different activities.
In the context of marketing, it represents as group of consumers those are finding the similar
kind of goals, buyer journey and his profiles. It helps to internalise the idea client and trying
to attract more consumers. It relates to the prospects as real human being.
3

Overarching Theme
Affective state
 Motivational – motivation can be utilised the simple language so that anyone can be
shown a major interested in products & services. It is not just the industry
professionals. It is something that targeted audience can agree, follow. As marketers,
it agreed that understanding the level of consumer’s motivation (Liljeroos, 2021). It
can easily satisfy the psychological as well as physiological basic needs, demand and
wants. It is critical aspect to improve the purchase decision of people.
Empathic values
 Achievement – in the context of marketing, achievement is something related to the
ambition. For example- targeted persona such as tommy accomplished being
honoured for academic level (McDougal, Syrdal and Kemp, 2021). It can easily
recognise the ability like a buyer, great courage, efforts. It has become remarkable
achievement for brand and targeted audience in terms of marketing.
Emotion-laden thematic concepts
 Self-restoration – it refers to the restoration of buyers such as tommy, identifying
thing by itself to a former state. Typically, it is re-building of one relationship with
other one. Moreover, it is also growing the personality and analysing emotional level
during particular situation.
Path to Narrative themes
4
Motivational The rationale of motivation which means that identify the level of
marketing association with buyers, seller. It often requiring a
great way to generate a better results or outcomes. For example-
Motivation of employees will be increasing production and sales
of enterprise.
Achievement
The rationale of achievement means learn about brand and
supports the level of self-enhancement.

Rising action in story Arcs
Incident that create conflict & arouses tension
 Expected events- An employee believes that they have experienced of harassment as
well as discrimination at workplace.
 Unexpected events- Different personality, working style of people. In order to
increase a chance of clashing between peoples.
Inspiring actions & characters
 Interaction with colleagues, staff members
 Tracking and monitoring the performance of people
 Follow industry based leading brands- just for improving the level of marketing.
Route to epic outcome
 Progression of marketing person have faced an obstacles to increase the level of
tension among marketers.
 Gaining more opportunity and commanding on the emotional reversal
 Opportunity to culminate in terms of meaningful story, moral by a common struggle
with specific words of wisdom.
5
Self-restoration
The rationale of self-restoration supports the existing consumers,
staff members and reduced the level of stress. It is also helping to
setbacks than ambitious pursuits of understanding the individual
greatness.
Overcome
disappointment
The rationale is to estimate the size of persons and trying to
restore their dignity with respect. The buyers or seller seeking for
market condition or situation.

REFERENCES
Book and Journals
Aimé, I., Berger-Remy, F. and Laporte, M.E., 2022. The brand, the persona and the
algorithm: How datafication is reconfiguring marketing work☆. Journal of Business
Research. 145. pp.814-827.
Liljeroos, V., 2021. International Marketing Plan: Case Company Perspective.
McDougal, E.R., Syrdal, H.A. and Kemp, A.F., 2021. THE POWER OF STORY: USING
STORYTELLING TO INCREASE STUDENTS’CONFIDENCE AND
COMPETENCE IN APPLYING MARKETING CONCEPTS. Marketing Education
Review. 31(2). pp.119-124.
Tantra, G.C., 2021. Building Brand Relationship Through Millennial Generation Behaviors:
Marketing Strategy on Instagram. VCD (Journal of Visual Communication Design).
6(2). pp.97-108.
6