Communication Barriers and Strategies for Hotel Collection Marketing

This report focuses on the communication challenges and strategies for The Hotel Collection, a hotel chain opening a new beach resort in Sri Lanka. It explores common barriers like physical, language, and cultural differences that can hinder effective marketing and communication. The report highlights how these barriers can impact the business and discusses various strategies to overcome them. These strategies include addressing physical barriers through technological improvements, using simple language and organizational structures to overcome language barriers, and conducting thorough research and providing cultural training to mitigate cultural barriers. The conclusion emphasizes the importance of effective communication in global business and the necessity of minimizing barriers through strategic planning and implementation. The report also includes references to relevant literature and online sources.

Marketing Material

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing refers to a n activity and a process of designing, interacting, sharing an d
exchanging offerings which have value for the consumer, partners and community at large.
Communication play an effective role in the marketing of goods and services (Lovelock and
Patterson, 2015). This report based on The Hotel Collection which is a chain of hotels and resort
an d now going to open a brand new beach resort in Sri Lanka. This assignment will be discussed
about the common challenges, barriers and strategies for overcoming barriers of communication.
MAIN BODY
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Common challenges and barriers of effective communication
There are various challenges and barriers that can be faced by The Hotel Collection
during the time when it is opening brand new beach resort in Sri Lanka. These barriers are as
following:
Physical barriers- These barriers are most axiomatic barriers to effective communication
and related to the environment and natural condition, workplace issues, technological problems,
temperatures of the destination, poor lighting, poor machinery and equipment and various others.
Language barriers- It is the main barrier and challenge of effective communication. In
Hotel Collection, this barriers highly affected to this organisation due differentiation in language.
In different nations, people follow different language so this barrier create challenges and issues
in this firm.
Cultural barriers- the world is more globalised and each business and firm may have
people from different parts of the world. This factor include basic values of society like
dressing, religions, food , drinks, lifestyles, behaviours and others according to the culture of that
nation. So these all factor generate barrier for the business of The Hotel Collection.
Strategies development for overcoming communication barriers
There are different strategies and ways that can be used by The Hotel Collection to
remove and minimize these barriers. They are mentioned as below:
 The management of The Hotel Collection can use various strategies like find out the
cause of problem, by insuring that all technology and equipments works effectively, by
getting information about the basic things like temperature lighting others to remove
physical barriers (Bokek-Cohen, 2016).
 For solving issues related to language, the firm should use different strategies like use of
simple language, follow simple organisational structure, effective media selection, Avoid
information overload etc.
 In Hotel Collection, the management of the company can remove these barriers by
getting knowledge and doing research about that nation where firm going to operate its
business (Lesser, 2018). By promoting appreciation of cultural differences, to be open to
trying new things and to be accommodating etc. are some strategies that can be
implemented by the management.
Awareness of cultural influences on communication and negotiation
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For providing information about the culture and values of that nation where The Hotel
Collection opening new brand, the management providing training and learning sessions to its
employees an mangers. So that they can easily communication and make interaction with the
suppliers and linguistic of the country. If they clearly having knowledge about it then they can
create positive influence on communication and negotiation in context of business. If they have
proper and effective information about culture then they can easily maintain good relation with
investors which help in running in business and this generate favourable influence on
communication and negotiation (Sajid, 2016).
CONCLUSION
From the above mentioned information it can be conclude that communication is an
effective factor for running the business of a firm at global level. There are various barriers that
can be faced by the organisation like physical, cultural and language related that generate issues
for the expansion of the firm's business. But by getting information about the culture, using
effecting technologies and others strategies, these barriers can be minimize.
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REFERENCES
Books & Journals
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Bokek-Cohen, Y. A., 2016. How are marketing strategies of genetic material used as a
mechanism for biopolitical governmentality?. Consumption Markets & Culture. 19(6).
pp.534-554.
Lesser, W. H., 2018. Marketing livestock and meat. CRC Press.
Sajid, S. I., 2016. Social media and its role in marketing.
Morkovkin, D. E. and et. al., 2016. Factors and material conditions for space-intensive economic
development of region. International Review of Management and Marketing. 6(1S).
pp.67-72.
Kennedy, A. M., 2016. Macro-social marketing. Journal of Macromarketing. 36(3). pp.354-365.
Karjaluoto, H., Mustonen, N. and Ulkuniemi, P., 2015. The role of digital channels in industrial
marketing communications. Journal of Business & Industrial Marketing. 30(6). pp.703-
710.
Online
Barriers in Communication. 2012. [Online]. Available Through.
<http://effectivecommunicationadvice.com/barriers>.
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