Marketing Report: Analysis of Ajwa Bakers Marketing Strategies

This report provides a comprehensive analysis of Ajwa Bakers' marketing strategies. It begins with an overview of marketing principles, including the marketing mix (Product, Price, Promotion, Place, People, Process, and Physical Evidence) and the evolution of marketing from traditional to digital channels. The report then introduces Ajwa Bakers, detailing their objectives, SWOT analysis (strengths, weaknesses, opportunities, and threats), and the range of products and services they offer. The report highlights Ajwa Bakers' mission to provide quality bakery items at affordable prices and their marketing targets, including becoming a trustworthy bakery and expanding job opportunities. The marketing mix is discussed in detail, covering product quality, distribution through home delivery, promotional strategies, and the importance of customer experience. The report also examines the roles of the sales, finance, and manufacturing departments within Ajwa Bakers, emphasizing their contributions to customer satisfaction, financial planning, and product development. The report concludes by addressing how Ajwa Bakers adapts to the changing economic landscape post-COVID-19, emphasizing the integration of traditional and digital marketing approaches to reach their target market and achieve financial goals. The report also touches on the importance of innovation and leadership in marketing to achieve maximum benefit.

ASSIGNMENT
MUHAMMAD SULEMAN RASHID
MARKETING

Marketing
The craft of making, promoting, and conveying items and administrations to customers is known
as marketing. Marketing is the activity, just as the arrangement of associations and techniques,
that are utilized to produce, pass on, convey, and trade contributions of significant worth to
customers, clients, partners, and society as a whole.
The Marketing Mix is a plan to assist advertisers develop a marketing system. The traditional
marketing mix contains four components, frequently expressed in marketing books as 'The 4Ps',
which are, Product, Price, Promotion and Place, spreading into 'The 7Ps' with People, Process
and Physical Evidence.
Twenty first century marketing combines digital and traditional channels to advance services
and products. Before the twenty first century, affiliations had no advancing options other than
expected stations like papers, TV, and radio to show up at their goal customers. They focused
on mass elevating advancements to make care in the true market and effect likely customers to
settle on buying decisions.
Traditional marketing is a relatively extensive classification that joins many types of publicizing
and advertising. It's the most recognizable kind of promoting, advertisements that should be
visible and heard each day. Traditional marketing plans fall under four classifications: print,
broadcast, regular postal mail, and phone.
Normal sized organizations most likely use TV ads. Publicity on TV is generally the most
expensive technique for advertising, with costs dependent upon the time programming content
and slots.
Wide organizations frequently utilize all types of traditional marketing in whatever manner.
Businesspersons and little enterprise, who might have restricted showcasing assets, most
frequently use print advertising in papers to distribute promotions to local clients. Many people
place local radio promotions.
Organizations utilize social communication stages like, Facebook, Twitter, etc.,
comprehensively to involve interest people in touch and impact their behavior. Social media
has turned into a stage for individuals to share thoughts and purchase abilities. With reasonable
marketing endeavors to channel these considerations and acquiring experiences, associations
spread out sure informal exchange through social media stages and increase change rates. The
benefit of social media marketing for associations are minimum expense and high reaction rate.
However, associations have moved to digital advertising in the 21st century, traditional
marketing isn't dead. Broad associations are still deeply dependent on TV and print exposure to
draw in clients. The vendors/dealers of enormous scope associations combine customary and
computerized marketing plans to make a proper brand picture for their products. Meanwhile,

limited scope associations with a lower promoting financial plan impact advanced promoting
tools to bring more clients ready.
Marketing in the twenty first century is a mix of traditional and advanced advertising. At risk
on the kind of products, showcasing budget plan, size of the objective market, and outlay
habits for likely clients, associations change their promoting procedures appropriately.
Post COVID-19, the monetary circumstance has changed around the world, presenting new
obstacles for worldwide market development. Coronavirus is an overall humane disaster. The
contamination at this point is spreading all over the world, placing clinical consideration
structures under unequaled strain in the fight to get lives. As the disease spreads, the lower-pay
nations with powerless clinical benefits frameworks are facing major monetary crisis.
Digital marketing costs have expanded throughout the long term. In spite of dense advertising
funds because of the spread of COVID-19, advanced marketing organizations will rule in any
case. Most occasions like amusement parks, gatherings, studios and work shows planned for the
second quarter of 2020 got dropped or recreated.
Advertisers are looking for different sites to spend money for showcasing. Business owners need
to continue to resize the brands and make major leads and arrangements. Plus, clients slithered
down at home to stay away from the horrendous disease are turning to online shopping for things
that they customarily bought in stores. This will pass on web-based merchants' better benefits
from online advancements, growing web promoting costs.
Marketing Department assumes a dynamic part in empowering the business and task of the
association. It functions as the substance of the firm, coordinating and producing all assets that
shows the business. The Marketing administrators must contact customers, partners or general
society, while making a principal picture that portrays the organization in a positive manner.
A marketing expert should be aware of the importance of marketing procedure when developing
a plan to showcase a new product. This step includes a specific study, advertising strategy,
campaign growth, mission size, and execution plan. It is during the mission progress stage when
marketing choices are made, and additionally when it should be viewed as the four/seven Ps of
marketing.
Roles of a marketing department includes describing and supervision a brand, directing
campaign management for marketing creativities, creating marketing and publicity resources,
making content providing SEO (search engine optimization) for a particular website, checking
and handling social media, making inside communications, and leading consumer and market
study.
The marketing sector has general responsibility for increasing profits, increasing market share
and contributing to company development and success. In a small industry, the marketing
sector can be only one individual, or it may include a marketing manager and marketing
officials answerable for tasks such as publicity, magazines, newspapers or actions.

The tasks of a marketing department include organizing a brand, conducting campaigns for
marketing initiatives, pay attention to customer needs and make innovations. The responsibilities
of marketing department is to assist with developing the sales processes and client as it is the
obligation of advertising department to recognize the buyers and particularly their sentiments.
Marketing is all about getting individuals' consideration and passing on a message to target
clients. Innovativeness and breaking new ground to track down better approaches for doing
things is one of the qualities of a successful marketing professional. In addition, it incorporates
leadership abilities which assists with settling on effective choices and to lead the marketing
group to accomplish their objectives or goals to achieve greatest benefit as it is the fundamental
concern of an association.
Ajwa Bakers is a bakery located in many cities of Pakistan. Objective of Ajwa Bakers is to keep
up with the interest of its clients with the broad variety of bakery products and different items. It
will assemble a solid situation in different urban areas and afterward in the entire country by
offering items at a reasonable cost and giving quality items.
Ajwa Bakers will serve every one of its clients by giving its items at reasonable cost and by
giving services that will satisfy clients. It will make no favouritism between its clients. Ajwa
Bakers will unequivocally focus on the needs of kids and the young.
The SWOT analysis of Ajwa Bakers is that the strengths of Ajwa Bakers are the skilled bread
cooks, competitive cost and new marketing procedures. The weakness of Ajwa Bakers is that it’s
new in market and the setup is new which will take time to grow. The opportunities that Ajwa
Bakers can avail are the new bakery things nearby and excellent items at sensible costs. The
threats for Ajwa Bakers are the low costs of contenders and experience of rivals on the lookout
and better promoting methodologies.
Ajwa Bakers provide bakery items like bread, pastries, cakes, sandwiches, coffee, tea, designed
cakes for celebration, ice-cream, juices, cookies and many more. They also provide Wi-fi to
students and they have free home delivery service as well. They give discount on large purchases
and provide gift cards to regular customers.
For greatness and achievement, Ajwa Bakers need to screen income flow statement, set up its
repute and consistently update its items and administrations.
Mission of Ajwa Bakers is to offer excellent bakery items at a low cost to satisfy the need of low
to major league salary clients. Marketing targets of Ajwa Bakers are, to be driving a trustworthy
bakery, to give great quality items, to be serious on the lookout and to extend employment
opportunities. Monetary targets of Ajwa Bakers are, to create at least 30% income and to become
zero-obligation bakery.
Marketing Mix: Ajwa will offer great quality items at reasonable costs. The distribution will be
through free home delivery in the event that the clients will have their ideal items at their

doorsteps. In advancement, Ajwa Bakers will make innovative designed banners at various spots
in different areas, advancement through social media platforms, promoting through radio and
word of mouth.
Ajwa Bakers won't simply focus on items that it offers yet additionally the bakery climate since
clients look for quality food alongside great climate. Reaction and respect will be the vital
connection between Ajwa Bakers and its clients with a focal point of developing a decent
connection with individuals.
The sales department of Ajwa Bakers works related to the marketing office to develop
techniques to attract new customers. It furthermore relies upon the finance department to develop
credit strategies that satisfy customer needs by giving them the items that they need, and to give
capable bills and quality customer assistance.
Finance department of Ajwa Bakers center around acquiring profits while restricting expenses. A
significant reason for the finance department is to develop functional financial plans. Finance
workers utilize the projections of the sales group to develop short- and long-term estimates. The
finance department of Ajwa Bakers provides funds for advertising and market the bakery items.
The finance department also make budgets for the bakery.
The manufacturing branch of Ajwa Bakers work on making bread, snacks, cake, biscuits and
juices etc. In Ajwa Bakers, raw material comes in the product house. Consistently each
assembling division of Ajwa Bakers has been given over their manufacturing plan, every
department knows what they will deliver during the day. This arrangement can be changed due
to any condition or events.