This report provides a comprehensive analysis of the marketing strategies employed by Wal-Mart and Wesfarmers, two prominent companies in the retail sector. The introduction establishes the importance of marketing and its impact on business success, setting the stage for an examination of competitive advantages and marketing processes. The report analyzes Wal-Mart's strategies, including its 4 P's of marketing (Product, Price, Place, and Promotion) and its competitive advantages such as low pricing, Omni-channel knowledge and customer-centric approach. Furthermore, the report examines Wesfarmers' strategies, highlighting its cost leadership and differentiation leadership approaches. The analysis includes segmentation, targeting, and positioning strategies, emphasizing customer convenience, variety, and discounts. Both case studies provide insights into how these companies leverage marketing to achieve and maintain their market positions, with a focus on customer-centric approaches and competitive advantages. The report concludes by summarizing the key findings and emphasizing the importance of customer-focused strategies for business success.