Marketing Report: Bake Affairs' Strategies, E-Marketing, and Analysis

This report provides a comprehensive analysis of Bake Affairs' marketing strategies, focusing on their approach to launching sugar-free biscuits. It details the marketing principles and activities employed, including data collection, content creation, and market research. The report explores market segmentation, identifying target customers based on demographics and psychographics, particularly health-conscious individuals and those with diabetes. It then examines the marketing mix, including pricing, product, place, and promotion strategies, with an emphasis on social media marketing. The report also delves into market research methods, distinguishing between primary and secondary research techniques, and highlighting the importance of surveys. Furthermore, it discusses various e-marketing methods, such as email marketing, paid advertising, and website development, alongside strategies for managing the company's online image. The report concludes with an analysis of the biscuit market trends, SWOT and PEST analysis, and provides key findings and a summary of the company's approach.

Marketing Principle and Technique

Table of Content
INTRODUCTION...........................................................................................................................3
TASK- 1...........................................................................................................................................3
Description of the marketing and activities within the marketing...............................................3
Marketing segmentation to identify the customers.....................................................................3
Marketing mix of Bake affairs...................................................................................................4
TASK 2 ...........................................................................................................................................5
TASK 3............................................................................................................................................5
Methods used for e- market the product and services.................................................................5
Ways in which company can manage their online image ...........................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing principles are agreed upon the marketing ideas of the companies used by them
for an effective marketing strategy. They are the principles upon which build product promotion
strategies. Companies ca use the marketing principles for the effective promotions of the either
goods or the services.
This report will cover the case study of the Bake affairs which was started by the one
family, and they are bringing new product sugar free biscuit in the market, which is specially
useful for the diabetes patents. This report will briefly explain the marketing and how Bake
affairs can use it to aware people about their product. It will also provide market research to
find customers , methods of the research etc. This report will also discuss about the E marketing
and it will also include the methods and how Bake affairs can mage their image within the
market.
TASK- 1
Description of the marketing and activities within the marketing
Marketing is the process of promoting product and services within the market to aware
people that their product exist (Hudák, Kianičková and Madleňák., 2017). companies make the
marketing plan to advertise their product but with that they also give message about their
motivate and how ht6heir product is different from the other and benefits of using their product.
This is an responsibility of the companies marketing team to make proper strategies and
platform to advertise their product and services. If is important for the Bake affairs to create
their own marketing team who can run the operations related to the marketing. Here are some
marketing activities which are carried by the marketing team of the company - data collection,
content creation, target users that abandoned their shopping card or online form, creating
marketing plan, market research, selling, promoting etc.
Marketing segmentation to identify the customers
Market segmentation is the process of the distribution the market of potential customers
into the groups and the segments based on their characteristics. The segments created are
combined of buyers who will respond likewise to marketing strategies and who share traits such
as similar curiosity, needs, or locations.
Demographics

Bake affairs will target the old age group people who are having age between 40
above because most of the people face Debilities problems in this age group and they their
customers will be both male and female.
Psychographic
On the basis of Psychographical segment company will focus on the peoples who are
conscious about their health, and they want to live healthy lifestyle or other who are suffering
from the debilities problems (Kotabe and Helsen., 2020).
Geographic
On the basis of Geographic company will target the customers within the London
central area because most of the propel in this area are facing Debilities problems.
Marketing mix of Bake affairs
Price
Bake affairs will use competitive pricing strategies which means they will provide
products in less price so it can be affordable for the customers, and they can satisfy the needs of
their customers.
Product
Bake affairs will launch their new product “ Sugar Free biscuit “ for the people who
are health conscious and the people who are facing Debilities problems. It will help them to
maintain better health, and they will able to enjoy the biscuit without taking tension about
health.
place
Company will run their business within the London central market area because most of
the people in this area are health conscious and old age people are suffering from the Debilities
problems (Kotler, Bowen, Makens and Baloglu., 2017).
promotion
Marketing team of the Bake affairs will use social media platforms for the
advertisement because it is one of best emerging marketing trend who target the audience
according to their interest, search and company can also analyse how their marketing plan is
performing.

TASK 2
We are loving in the world of overflowing communication and information by extracting
there more level of identifying on the certain markets or audiences. The company have to rely on
the various sources to analyse the target market which is essential to develop the signal project in
significant manner. In such situation market research comes into the ways as the various eve of
brand and researcher are taking the collection of information from the target market and
business. Basically, in the business have primary and secondary market research. Market
research is specialising two distinct sections which are known as the field and task. As the
former one is the primary market research which is carried by their business on their own term
an occasion. This could be running o look over the focus groups or by conducting the survey in
perfect manner. The filed parts are going to be into the field for running behind the data.
The primary research has the two-sub division such as the qualitative research and qualitative
research. The quantitative research has the collection of the numerical data which is often
resulting as the statistical analysis on the other hand qualitative research which have the
providing there resonating for the different consumer expectation, opinions wants and needs in
perfect manner. In the quantitative research there are important aspect which will be followed up
as the survey, questionnaire or interview. there is need to have the establishment on the focus
groups, in depth interviews and observation.
On the other hand, secondary research is to be carried by the other peoples which want to be I
use. this have the inclusion studies out the researchers per the financial data s realized by the
companies. The secondary research has inclusion look into the public sources, commercial
source and looking to the term of educational institution.
The Bake affairs to create their own marketing team who can run the operations related to the
marketing. The segments created are combined of buyers who will respond likewise to marketing
strategies Marketing team of the Bake affairs will use social media platforms for the
advertisement.
The company will have look into the quantitative research taking into implication of established
survey with help of questionnaire. The form has properly target e population e with varsity of
questionnaire related to entire health fitness attain the better understanding of the area in perfect
manner. Some marketing activities which are carried by the marketing team of the company -
data collection, content creation, target users that abandoned their shopping card or online form,

creating marketing plan, market research, selling, promoting etc. Hence surveys are an easy way
to understand target audience and allow to test a large sample size to determine if findings are
true across a larger segment of your customers.
TASK 3
Methods used for e- market the product and services
There are varieties of methods which are used by the companies to sell their product
online and it is the best way to sell product and add some value for the customers because
customers can get their product directly to their home.
Email
Marketing through e-mail is one of the first methods of e-marketing. E-mail marketing
includes marketing a product or service to a database through targeting a certain segment of
customers via e-mails (Laudon, and Traver., 2016). E-mail marketing is considered one of the
best e-marketing methods because of its low cost, targeting the correct category, simplicity of
use and increasing the return of investment from using it.
Paid Advertisement
Paid advertisement usually appears within the search engines and it can be used by the
Bake affairs to promote their product. They appear beside or the above search results. Its
totally depend on the keywords which are used by the customers.
Website
This is one of the best way for the Bake affairs to connect their product and services
directly to e- commerce. They can create their own E-0 commerce site so people can buy
product directly from online.
Ways in which company can manage their online image
It is important for the company to maintain their online image because it directly
affect on the customers mind. Here are some ways which can be used by the to create good
image in online market.
Own first page
Bake affairs can manage their image in online market by owning themselves in the first
page of the search result (Perreault., 2018). It can be possible if Bake affairs use some
keywords which are trending .
Take feedback

Company can also take online feedback from their customers about their services, and
they should also response on their feedback by improving their product, so they can maintain
their online image.
Develop website
Bake affairs ca develop their website to look professional in their business and I will
also help them to create good image in the customers mind and thy can grow their business more
in the market and take competitive advantages.
TASK 4
In the recent years, have been the targets shares of 40% in the year 2019. the market growth is
majorly attributed to the high demand for digestive biscuits and the presence of major players.
High product demand as well as a number of product launches are some of the factors boosting
the growth in the country.
SWOT analysis is helpful in evaluating the company’s strengths, weaknesses,
opportunities and threats (SWOT) can help better understand the internal and external factors
affecting bottom line. Critical examinations have the look into the specific traits looking into
financial and humans’ resources, physical plant characteristics, employee policies and
manufacturing processes. So at the end of results the market analysis have techniques by
providing the means to get better decisions more profitable actions.
PEST analysis is the market analysis techniques ss seeking better uncovering there the political,
economic, social and technological issues impacting a company at a given time. Bake affairs can
manage their image in online market by owning themselves in the first page of the search result
Bake affairs ca develop their website to look professional in their business. This will be helpful
in create good image in the customers mind and thy can grow their business more in the market
and take competitive advantages.
Finding
 The cookies and biscuit are mostly to be proffered ae consumed regularly to be by the
people of all age’s groups. For instances low-sugar & calorie multigrain biscuits for
health-conscious customers, fruit-flavoured cookies for children, and zero sugar variants
for diabetic patients.

 It has been identified as the product innovations have been the key factor to have the
contributing the growth and manufacturing the reformulating the products and developing
higher-margin convenience formats to meet the demands of health-orientated consumers.
 These biscuits have been considerable growth in the recent years befitting the he growing
consumer trend toward healthier alternatives to sweet snacks. Manufacturers have also
given the market greater appeal by introducing exciting products.
CONCLUSION
From the above file, it an be concluded as Bake affairs to create their own marketing team who
can run the operations related to the marketing. The segments created are combined of buyers
who will respond likewise to marketing strategies and who share traits such as similar curiosity,
needs, or locations. Company will focus on the peoples who are conscious about their health, and
they want to live healthy lifestyle. Company will run their business within the London central
market area. Basically, in the business have primary and secondary market research. Market
research is specialising two distinct sections which are known as the field and task.
The secondary research has inclusion look into the public sources, commercial source and
looking to the term of educational institution. Paid advertisement usually appears within the
search engines and it can be used by the Bake affairs to promote their product. They appear
beside or the above search results. So at the end of results the market analysis have techniques
by providing the means to get better decisions more profitable actions.

REFERENCES
Books and journal
Hudák, M., Kianičková, E. and Madleňák, R., 2017. The importance of e-mail marketing in e-
commerce. Procedia engineering.192. pp.342-347.
Kotabe, M. M. and Helsen, K., 2020. Global marketing management. John Wiley & Sons.
Kotler, P., Bowen, J. T., Makens, J. and Baloglu, S., 2017. Marketing for hospitality and tourism.
Laudon, K. C. and Traver, C. G., 2016. E-commerce: business, technology, society.
Perreault, W. D., 2018. Essentials of marketing. New York: Mc Graw Hill.