BBQ Fun: Analyzing Marketing Opportunities for Business Growth

This report analyzes the marketing opportunities for BBQ Fun, focusing on market advertising and customer branding to enhance sales and market share. The analysis includes sales data from 2016 and 2017, highlighting a 3% sales increase and a total of $5 million in sales. The report suggests innovative approaches, such as emphasizing the brand's leading position and utilizing e-commerce and social media to engage customers. The conclusion emphasizes the importance of market share, competitor analysis, and customer needs when developing marketing strategies. References include works by Rabin & Sigmund (2015) and Burns, Bush & Sinha (2014).

Identify and
evaluate
marketing
opportunities
(Part B)

Marketing opportunities
Two marketing opportunities namely market advertising and customer
branding will be suitable to generate their business sales and operation
to gain effectiveness in the market. It has been identified through
informative analysis of market share, emerging markets and trends and
developments.

Choice of marketing opportunities
Market trends: Current market is of following trends as well as
development of products on the basis of what people actually
wants, what lifestyle they prefers and what motivate them to
choose that specific items.
Sales figures: The sales data of BBQ fun has shown business of
annual 5 million Australian dollar in 2017 as compared to
2016. Also, there sales has been increased by 3 percent as
compared to actual sales recorded in 2016.

Effect of opportunities on the business
Effect on sales volume: Effect of these two marketing
opportunities will enhance the sales volume of the BBQ fun by
drastic response and acquisition of higher market share.
Growth: Growth will also enrich with greater acceptability of
BBQ fun products such as vintage accessories and lifestyle
based furnitures.
Market share: Along with growth and effect on sales volume,
higher market share must take place.

Innovative or creative option
BBQ fun will apply market advertising and customer branding to
enhance their business along with its profitability and
productivity over the long period of time. What BBQ fun
needs to find innovative or creative options to get enrichment
of these market opportunities. In case of market advertising
they can creativity such as showing them as number one brand
or only brand, who deals in given products.

Continued....
Here, e-commerce will be applicable, because it will give
engages the market push and customer branding through
online platform. Through customer to customer experience
sharing, this will enhance better profit support to BBQ
business. Also, company will majorly focus on web-
involvement and social media to advertised about actual
market share of BBQ fun products.

Conclusion
From the above mentioned report, it has been concluded that
identifying the marketing opportunities has been resulted into
developing the business and profit generation of the company.
Various factors such as market share, competitors
performance, customer requirement, market information are
important while deciding the marketing opportunities for
business regulation.

References
Rabin, B. J. and Sigmund, W. G., 2015. Exploring
marketing research. Cengage Learning.
Burns, A.C., Bush, R.F. and Sinha, N., 2014.
Marketing research (Vol. 7). Harlow: Pearson.

Thank-You