Marketing Strategies: A Comparative Analysis of Cadbury and Nestle

This report provides a comprehensive comparison of the marketing strategies employed by Cadbury and Nestle. It begins with an introduction to the importance of marketing, followed by a detailed analysis of the marketing mix (product, place, promotion, and price) of both companies. The report examines how each company positions its products, distributes them, promotes them, and prices them within the market. It also includes a comparative analysis of their marketing plans, objectives, segmentation, targeting, and positioning strategies. The report further explores the strengths, weaknesses, opportunities, and threats (SWOT) of both companies, specifically in relation to their marketing efforts. The report concludes by highlighting key findings and summarizing the effectiveness of each company's marketing approaches and provides references from academic sources.

Marketing Essential

Content
• Introduction
• Comparison of two organization marketing mix
• Marketing Plan
• Conclusion
• References

Introduction
Marketing is very essential for the
growth and success of the
organisation. The major motive
behind marketing is to promote
goods and services according to
the need and requirements of the
customer's.

Marketing Mix of two Organisation
Particulars Cadbury Nestle
Product It is one of the most
iconic
confectionery brand
among worldwide.
It also contains
diversified segment
of product which
includes beverages,
milk products,
cooking aides,
chocolates and
confectionery.

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Place Cadbury operates its
product across the globe
which is the biggest
benefit for company as it
is easily available to
customers in the market.
Nestle has been displaying
its products in supermarkets
and malls as it has been
managing its own sales and
distribution network all
over the markets i.e. serves
in 89 countries..

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Promotion This element plays a vital
role in Cadbury business
operation and function.
Hence, company implies
ATL (above the line),
BTL (below the line) and
digital channels to
promote its products
among marketplace.
In regard of promotional
technique, Nestle uses TVL
and ATL marketing as well
as online advertisement in an
innovative and creative style
which helps them to survive
within competitive market
for a longer period of time.

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Process Under this stage, the
company mainly
focus over generating
a better relationship
with customer in
order to attain high
productivity.
Nestle always believes in
flexible in nature which
encourages them to adapt
innovative or latest
technology for
manufacturing the product
that add value to customer
and improves the overall
performance of firm.

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Physical
Evidence
It is the material part of
service as it relate with an
environment in which
service is delivered and
where the firm and
customer interact and any
tangible components that
facilitate performance or
communication of service.
It has attractive and eye
catching ambiance within
and outside their business
premises as it has been
created a better evidence
connectivity by setting up
coffee corners with their
logo of Nescafe in
vending machine.

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People This element plays an
essential role in brand
establishment as they
directly involved in
recognition of it In
the market and their
outcome reflects
directly over
customers.
Nestle recruits lakhs of people
to join their company and also
they provide effective training
to their personnel in order to
handle the queries of their
potential end users and
generates a better relationship
with them by rendering
transparent and fair service.

Marketing Plan
It is a detailed plan of
operational document for
outreach and advertising to
generate leads and reach its
targets market.

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The marketing plan are as follows:
Mission: The primal mission of Cadbury is to deliver best
quality products in order to maintain their company’s reputation
among customers and committed to continues improvement in
order to attain high productivity and profitability ratio.

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Corporate Objective: One of the key objective of Cadbury
is to be the world’s biggest and best confectionery company by
differentiating or expanding their product line into various new
segments in order to improve the volume of sales and gain
competitive advantage with ethical and cost reduction goals.
Segmentation: Cadbury segmented its product based on
demographic and behavioral segmentation.