This report presents a comprehensive marketing analysis of Chopped, a Dublin-based fast-food company. It begins with an abstract and introduction, outlining Chopped's business model of providing nutritious and tasty food. The report then delves into the situational analysis, examining macro-environmental factors like economic conditions, legal regulations, and social trends, and micro-environmental factors such as suppliers, customers, and competitors. A SWOT analysis highlights Chopped's strengths (health-focused offerings), weaknesses (supply chain issues and higher prices), opportunities (growing health awareness), and threats (competition and intellectual property). The report further details Chopped's targeting strategy, segmenting its product offerings for various customer groups, including office workers, students, and health-conscious individuals. Product positioning is discussed, emphasizing how Chopped communicates its value proposition. The core of the report focuses on the marketing mix (7 Ps): product (nutritious and tasty food), place (Dublin locations), price (slightly higher due to quality), promotion (spot deliveries, coupons, and seminars), process (on-spot delivery), people (customer service), and physical evidence (nutritional labels). The report emphasizes the importance of each element's successful implementation to reach the target consumers.