Marketing Essentials Assignment: Marketing Plan for Marks & Spencer

This report provides a comprehensive analysis of marketing principles and practices. It begins with an introduction to marketing and its significance, followed by a comparison of marketing mix applications between Morrison's and ASDA, focusing on the 7Ps of marketing. The report evaluates different marketing strategies employed by these firms, highlighting the strengths and weaknesses of each approach. Furthermore, it includes a detailed marketing plan specifically tailored for Marks & Spencer, encompassing executive summary, company overview, situational analysis (SWOT and PESTLE), STP (Segmentation, Targeting, Positioning) strategies, marketing strategy (7Ps), budget allocation, and resource allocation. The analysis concludes with an evaluation of the effectiveness of the marketing strategies, and also includes benchmarking to assess the plan's success.